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Winner: Cone Inc. with Time Warner Cable Time Warner Cable’s Connect a Million Minds Enlisting agency partner Cone, Time Warner Cable sought to align its philanthropy with its technologically forward-thinking image. The resulting Connect a Million… Continued

Winner: Xplor Riviera Maya – PR Launch Campaign for New Park Xplor How do you promote the launch of an eco-theme park in the middle of a worldwide financial crisis and immediately after a local sanitation… Continued

Winner: US Army with Weber Shandwick – Army Strong Stories Soldier To popularize the Army Strong Stories Soldier Blog blogging platform, Weber Shandwick and the U.S. Army successfully executed an integrated marketing campaign. In May… Continued

Winner: The Marcus Group Inc. – Restoring Gilda’s Club NNJ Campaign Created in memory of the late comedian Gilda Radner, cancer support organization Gilda’s Club of Northern New Jersey was on the verge closing its doors… Continued

Winner: Paine PR – Iams Home 4 the Holidays Continues Its Mission to Save the Lives of Homeless Pets Building on a successful 2008 campaign that featured celebrity spokesperson Felicity Huffman, in 2009 Paine PR… Continued

Winner: Allrecipes.com – 2009 Thanksgiving Webcast To position itself as the online go-to Thanksgiving resource, Allrecipes.com invited home cooks into its kitchen the day before Thanksgiving for a live webcast to view staff preparing its budget… Continued

Winner: Aetna – Aetna Annual Report – “Creating Value, Shaping the Future” Seeking to provide an engaging context for its annual report, Aetna released its first-ever online summary in spring 2010. As part of an initiative… Continued

Winner: Berman & Company – MADD about the Beer Summit In response to a debate over a racially charged incident in Massachusetts between a Harvard University professor and a Cambridge police officer, President Obama invited both… Continued

These three initiatives have set high benchmarks for originality and execution, and will likely be referred to for years to come. We honor them as inductees in our Hall of Fame. Southwest Airlines Nuts About… Continued

Winner: Sprint with Stanton Communications Inc. and Samsung Telecommunications America with MWW Group Sprint and Samsung Make It Easy to Be Green While Spring Nextel and Samsung had long desired to launch a green mobile product,… Continued