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After a Black employee quit over its dress code, supermarket chain Publix stated it will not allow workers to wear clothing featuring Black Lives Matter messaging. In response to what could be an emerging communications crisis for the brand, Publix spokesperson Maria Brous pointed to company policy. TheoryComms’ CEO Andrea Hamiton argues PR cannot stay on the sidelines in a moment of national turmoil and transformation.

The essential role PR plays in ensuring a brand’s business success is critical in this moment. This guide offers tips about the correct use of cultural terms so you can craft respectful messages as part of your inclusive business practices.

PR and social media management make for a dynamic couple. These employees hold up the front lines of companies and organizations, no matter what. In a world with access to endless information and instant publication of disputes and occurrences, a social media manager becomes essential to navigating the choppy seas of a restless public.

Those helming brands in this environment face the most critical challenge of their careers – as they attempt to navigate from a business and a brand reputation perspective. Nowhere is that responsibility greater than in communication.

When a brand gets caught in the middle of a crisis, what IS the proper response? Is it better to be a punching bag for the public and stay silent, or is it the responsibility of the middleman to explain or absolve themselves from the situation? So what is Wendy’s role?

Media relations profs at tech companies should be taking advantage of new work dynamics to roll out provocative and original news release storylines. Four subjects in particular make for compelling narratives.

In non-COVID times Pride supporters filled their calendars with parades and events across the globe, celebrating the beauty and importance of LGBTQ+ rights and representation. It seems only fitting during this time of another equality movement, Black Lives Matter, that messaging reflect a nod to the history of Pride—an uprising against police brutality by the queer community.

In a week of public apologies, few have loomed larger than that of General Mark Milley, chairman of the Joint Chiefs of Staff. The nation’s top soldier apparently was transfixed reading social media attacks on him and President Trump’s photo op at St. John’s Episcopal Church. His apology was good, though slightly lacking.

Kathy Bloomgarden, CEO of Ruder Finn, spoke with Holly Teichholtz, SVP communications and content strategies at The Michael J. Fox Foundation for Parkinson’s Research. The two discussed pandemic-related disruptions to the workplace, the future of work, and how the nonprofit sector can best respond to the Black Lives Matter movement.

Earlier this week, IBM and Amazon said they will pull back from facial recognition technology contracts with law enforcement. The use of machine learning technology that detects faces has come under renewed scrutiny for racial bias. In addition, the technology is known to be flawed, particularly when applied to non-white faces. Until today, Microsoft was notably quiet on the issue, given it too has provided facial recognition software to police.