Social marketers often know what tools and resources are worth spending money on, but advocating for that budget, and working with the C-suite to allocate said budget, proves the greater challenge. We spoke with Rajesh Kari, Vice President and Business Leader at Infovision Social, about this exact matter ahead of his appearance at next week’s Social Shake-Up Show in Atlanta.
Latest Posts
4 Ways to Rethink Your Customer Relationship Management Model on Social Media
May 2nd, 2019 by Ken Madrigal, VerizonMany brands provide options for customer support on social media. While some companies fall back on traditional customer care departments or call centers, in today’s digital, “customer experience first” world, successful brands realize that consumers expect more personalized engagement. Customers choose social media in order to avoid traditional calls or chats. What does that mean for developing social strategies that fulfill customer service needs and also provide a differentiated experience?
How to Break Into the Current, Trending News Cycle
May 1st, 2019 by Nicole SchumanOne of the key goals for communicators on both sides of the fence—public relations AND media—is to break through the noise and get your client, product or story noticed. It’s easy for someone to demand, “let’s make this go viral!” but there’s no magic wand to make relevance happen. Practitioners can start with the basics of good writing and constructive conversations, but where should they go from there?
Why Your Brand Isn’t Seeing ROI for Its Influencer Efforts
May 1st, 2019 by Sophie MaerowitzCalifornia-based company Buztubr offers a platform that allows businesses to connect with influencers (and vice versa) in tandem with Facebook’s and Instagram’s native advertising offerings. After developing software for companies including Facebook, Snapchat, Microsoft and P&G, engineer and marketing analyst Gunn Hoh brought his expertise to Buztubr, now serving as its COO. Hoh shared his insights on what he sees as missed opportunities in the influencer space.
What’s in Your Digital Go-Bag? Five Essentials for Communicators
May 1st, 2019 by Adam Probolsky, Probolsky ResearchCommunicators know it can be difficult to manage a crisis. What about if you’re asked to handle a crisis when the power is down, or you can’t access the Internet or your phone? Better have a digital go-bag ready. Though Adam Probolsky has made preparations for a zombie apocalypse, he also has suggestions for what communicators should pack in their digital go-bags to handle more mundane crises.
Diverse Sources May Help Bolster Media Revenue
April 30th, 2019 by Seth ArensteinDiversity is both good to do and good for business. That concept should apply to media in its use of sources. Unfortunately, data show media sourcing in western media favoring men 3 to 1 over women. Preliminary findings indicate media with a more representative source base may reap financial and other benefits. PR pros can help media by curating and promoting a diverse source base.
How Community Engagement Can Calm a Crisis
April 30th, 2019 by Eileen Simonson HieblerWhen you don’t check the pulse of your surrounding community, you risk losing media opportunities and relationship-building moments that could drive more customers to your brand. And when a crisis arises, community engagement can make or break you.
First Person: Erin Flior, Head of Digital Comms for the Cystic Fibrosis Foundation
April 30th, 2019 by Melissa HoffmannIn this regular feature, PR News asks movers and shakers in the industry to share a little bit of their personal history and personality through answering a series of 10 questions.
Burger King’s Impossible Feat: Determining an Audience Strategy
April 29th, 2019 by Nicole SchumanBurger King did a lot of things right in the Impossible Whopper rollout. Audience testing and the role of data played a large part in their decision. Surprisingly, Burger King did not look to coerce vegetarians with this burger. Sometimes the most obvious audience is not the correct audience.
The Distance Between “No” and “Yes” in PR
April 26th, 2019 by Jennifer R. FarmerYou spend hours crafting the perfect story concept to pitch a client, researching the reporter or producer most likely to be receptive to your client’s work, then more time still waiting on a response from the media. Even when you get the “yes” you want, it doesn’t mean your story will be published or aired immediately, or that there aren’t additional hurdles to climb. It simply means you are much closer than when you started. So what is the distance between a “no” and a “yes” in PR?