Here at PRNEWS, we regularly meet communicators who just can’t get enough SEO training. We want to know best practices for SEO, but don’t know where to begin—and the rules keep shifting! Ahead of our Digital Boot Camp: Using Google Tools for Communicators immersion class later this month at NYC’s Yale Club, test your understanding of what SEO means for communicators with this handy quiz.
Latest Posts
Why Facebook’s Libra Cryptocurrency Can’t Cure Its Transparency Blues
July 3rd, 2019 by Justin JoffeFacebook thinks that Libra will incentivize small businesses to transact more on the platform. In turn, this will create economic growth and allow Facebook to garner more ad revenue. Today, however, the federal government officially said “not so fast.” The U.S. House Committee on Financial Services published a letter addressed to Facebook that calls on the social network to halt its cryptocurrency plans.
Physician Makes the Case That Communications Is Vital to Your Health
July 3rd, 2019 by Seth ArensteinCommunicators take pride in the messages they craft. They consider their work important. For Dr. Jennifer Mieres, a cardiologist and the keynote speaker at PRNEWS’ Top Women in Healthcare Communications awards luncheon later this month, communicating health information to the public is vital. Her goal is to ensure people have a sound understanding of their role in preventing disease. From there, they can become empowered partners in their healthcare, she says.
Why Nike Removed a Flag From Its Shoe on Kaepernick’s Advice
July 2nd, 2019 by Justin JoffeNike has doubled-down on its relationship with Kaepernick by taking his advice and deciding to pull the release of its limited Air Max 1 Quick Strike Fourth of July shoe, which was to be released this week to commemorate Independence Day. For communicators wondering what a true spokesperson partnership should look like, here are some teachable takeaways.
How to Activate Customers to Become Part of a Social Movement
July 1st, 2019 by Nicole SchumanThe modern consumer holds a world of information at their fingertips. They can research companies to the finest minute detail—including working conditions and the CEO’s latest political contributions. Younger generations hold companies accountable, and want to make purchases with those who uphold an authentically purposeful agenda surrounding their products and promotion.
A Journalist Tells All: Busy Daily News Reporters Like to Laugh, Too!
July 1st, 2019 by Eileen Simonson HieblerIf you want to capture the attention of Baltimore Sun investigative reporter Doug Donovan as he navigates hundreds of emails daily, you’d better keep the topic relevant to the areas he covers—and try to make him laugh! A funny subject line is pretty much a guarantee that he will open your message. Donovan shared with PRNEWS some tips for success with reaching a busy reporter with your pitch, and examples of some subject lines that actually won his click.
Presidential Debates Tee Up Hot Topics for Top Women in Healthcare Communications
June 28th, 2019 by Seth ArensteinThere are few areas more talked about than healthcare. Just look at the recent presidential debates. So, you might think healthcare communicators have it easy. The truth is they need to deal with life and death issues as well as explaining the high cost of healthcare. And what about all that medical mumbo jumbo? Ahead of next month’s PRNEWS Top Women in Healthcare Communications awards, we asked several finalists and honorees about communicating some of the industry’s pain points.
Why Brands Should Focus Their CSR Efforts on Millennials
June 28th, 2019 by Meredith KlenkelThere’s been a generational and cultural shift toward activism over the last few decades, as consumers call for more organic and open conversations about CSR from businesses. With this, the spirit of reversing capitalism-induced environmental and social damage has also become a trend in marketing. And millennials are largely the ones driving the shift.
From Media Royalty, Career Advice for PR Pros in the Margins
June 27th, 2019 by Sophie Maerowitz“How many of you have ever felt stuck at some point in your career?” That was how Joanna Coles began her talk at PRSA’s conference earlier today. As someone with an impressive and long-running career at the helm of some of the biggest media properties in the world, Coles has a deep well of wisdom to draw upon for PR pros. Women and men have parts to play in closing the gender gap in PR, she said.
Wayfair Walkout: How Not Taking a Stand Can Hurt a Brand
June 27th, 2019 by Melissa HoffmannCompanies like Nike and Ben & Jerry’s have demonstrated the power of brand activism in marketing. With consumer expectations shifting in a tumultuous political environment, what happens when a brand decides to take a neutral approach? Online home furnishing company Wayfair is right now finding out the hard way.