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Establishing Media Relations in a Foreign Market

June 1st, 2023 by

Establishing media relations in a foreign market requires persistence, research, genuine interest, and a collaborative mindset. Our contributor explains how the basics of media relations, however, remain the same, irrespective of the market.

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Communicating ‘Bad News’ the Right Way by Setting the Narrative

May 31st, 2023 by

It’s never easy to announce that your company is leaving a huge market, or that you are making that decision “to improve the company’s financial strength.” State Farm’s communications team deserves credit for limiting brand damage by choosing a simple, straightforward statement that said and did all of the right things.

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Creating an Internal Structure for Employee Advocacy

May 30th, 2023 by

Employee advocacy is a learned behavior that develops from a supportive internal framework. In this piece, the author shares steps to increase internal alignment.

Why PR Should Own the Metaverse

May 30th, 2023 by

PR’s leadership in strategy and developing compelling messaging to draw a target audience will be vital for metaverse success.

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LGBTQ+ Comms Must Start Internally and Be a Year-Round Effort

May 29th, 2023 by

In a wide-ranging roundtable discussion, PRNEWS asked Ben Finzel of The Change Agencies; Kevin Wong of The Trevor Project;  Ben Dorf, of The Ad Council; and Cathy Renna of National LGBTQ Task Force about the evolution of LGBTQ+-related comms, how organizations can best support their LGBTQ+ stakeholders and advice for brands looking to do better for these communities.

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PR Roundup: DeSantis Campaign Launch, Backlash for Target, Remembering Uvalde

May 25th, 2023 by

This week our PR Roundup looks at a disastrous campaign launch for Ron DeSantis and backlash for Twitter, the importance of remembrance and the latest conservative outrage aimed at Target.

Understanding a Lawsuit News Flow for Optimum Communications Strategy

May 24th, 2023 by

A big challenge to handling media relations around a lawsuit is understanding the rise and fall of media interest as the litigation drags on. Our contributors tell us how.

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Why Empathy is a PR Pro’s Most Powerful Asset and Overlooked Liability

May 23rd, 2023 by

Our contributor argues that the most powerful and profound asset any PR professional can have is a strong, adept sense of empathy.

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Are Developments in Executive Communications Passing You and Your Leader By?

May 23rd, 2023 by

If you wonder whether you’re quite up to speed on modern exec comms, there’s a good reason—and a few clear steps to take.

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Redefining AAPI Identity in the News Landscape through Representation in PR

May 22nd, 2023 by

In today’s media-dominated world, representation plays a crucial role in shaping public perceptions and fostering social understanding. A significant shift is taking place as the AAPI community and its allies strive to challenge these stereotypes and redefine the community.