Latest Posts


When Not to Pitch a Story

November 29th, 2023 by

Israel’s response to the terrorists attack by Hamas raised important questions for people in our business: Is it bad judgment to continue pitching stories about fluff products like candies, alcoholic and non-alcoholic drinks, and other… Continued

PRNEWS Announces 2024 Agency Elite Top 100

November 27th, 2023 by

Our fourth annual Agency Elite Top 100 highlights the industry’s most innovative PR, marketing and communications firms in the business. The companies that made this year’s list demonstrate the wide range of industry specializations and… Continued

Image. Cutout of words related with business and corporate reputation

Corporate Reputations Must Navigate Twin Threats of Consumer Pessimism and Hyperpartisanship

November 22nd, 2023 by

Protecting a company’s reputation requires its leaders to be judicious about where and how they engage and understand the threats that can draw them into contentious and politically harmful situations if they miscalculate public sentiment.

Happy Thanksgiving in letter type

What PR Pros Are Thankful For

November 21st, 2023 by

In honor of the Thanksgiving holiday, PRNEWS reached out to industry professionals this year, asking what about PR they were thankful for. We received several dozen responses, each showing pride in the profession, from dedicated communicators.

Cover of PRSA's AI Guidance document

PRSA Releases Guidelines for AI Use

November 20th, 2023 by

PRSA released an AI guide that follows PRSA’s Code of Ethics to provide best practices on preventing and managing potential ethical challenges that may arise from the improper use of AI tools.

Ilena Di Toro, a Pr practitioner, was also a contestant on Jeopardy as you can see in this screenshot from the game show Jeopardy

What Do “Jeopardy!” and PR Have in Common?

November 17th, 2023 by

Both in public relations and on a game show like Jeopardy, things don’t always work out the way you want.   

Happy multiracial parents and their kids laughing during family meal on Thanksgiving in dining room.

PR Roundup: Thanksgiving Trends, USC AI Report, Washington Post’s Explanation

November 16th, 2023 by

This week PR Roundup looks at Thanksgiving content trends, a new AI and PR report from the University of Southern California, and how The Washington Post’s delivered a grisly story on gun violence without holding anything back. 

Precision Pitching Secures Media Coverage and Meaningful Journalist Relationships

November 15th, 2023 by

The process of precision pitching includes developing custom pitches that truly cater to the reporter or publication you’re reaching out to.

What the ‘Barbie’ Movie Taught Influencer Marketing About Man-Hating

November 14th, 2023 by

This overwhelming success can perhaps be attributed by the fact that director Greta Gerwig and the entire cast understood their main target audience—women and girls.

Human face made from different portrait of men and women of diverse age and race. Generative AI in PR needs to be met with human creativity and monitoring.

Made by Humans: the New Gold Standard for Marketing and PR Output?

November 13th, 2023 by

There’s nothing wrong generative AI. But we also believe that human creativity is the gold standard for our industry, as we craft campaigns that inspire, fascinate and excite audiences.