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Israel’s response to the terrorists attack by Hamas raised important questions for people in our business: Is it bad judgment to continue pitching stories about fluff products like candies, alcoholic and non-alcoholic drinks, and other… Continued

Our fourth annual Agency Elite Top 100 highlights the industry’s most innovative PR, marketing and communications firms in the business. The companies that made this year’s list demonstrate the wide range of industry specializations and… Continued

Protecting a company’s reputation requires its leaders to be judicious about where and how they engage and understand the threats that can draw them into contentious and politically harmful situations if they miscalculate public sentiment.

In honor of the Thanksgiving holiday, PRNEWS reached out to industry professionals this year, asking what about PR they were thankful for. We received several dozen responses, each showing pride in the profession, from dedicated communicators.

PRSA released an AI guide that follows PRSA’s Code of Ethics to provide best practices on preventing and managing potential ethical challenges that may arise from the improper use of AI tools.

Both in public relations and on a game show like Jeopardy, things don’t always work out the way you want.   

This week PR Roundup looks at Thanksgiving content trends, a new AI and PR report from the University of Southern California, and how The Washington Post’s delivered a grisly story on gun violence without holding anything back. 

The process of precision pitching includes developing custom pitches that truly cater to the reporter or publication you’re reaching out to.

This overwhelming success can perhaps be attributed by the fact that director Greta Gerwig and the entire cast understood their main target audience—women and girls.

There’s nothing wrong generative AI. But we also believe that human creativity is the gold standard for our industry, as we craft campaigns that inspire, fascinate and excite audiences.