Stories by Amanda Goldman-Petri, Founder, Market Like A Nerd

How to Craft Scroll-Stopping Facebook Ads

February 12th, 2020 by

Comments and likes don’t pay the bills. If they are all your Facebook ads are generating, it’s probably time for a change of approach. In order to tie your Facebook ads to business results, you must design captivating ads that get your prospects to stop mid-scroll. It’s not enough to understand the technical side of how to set ads up—a strategy for getting Facebook users to stop scrolling is crucial.

Do You Know Your SEO? A Quiz for Communicators

July 5th, 2019 by

Here at PRNEWS, we regularly meet communicators who just can’t get enough SEO training. We want to know best practices for SEO, but don’t know where to begin—and the rules keep shifting! Ahead of our Digital Boot Camp: Using Google Tools for Communicators immersion class later this month at NYC’s Yale Club, test your understanding of what SEO means for communicators with this handy quiz.

Report: 64% of PR Pros Have Fast Access to News, but Crisis Response Hurdles Persist

October 15th, 2018 by

Having just a few extra minutes to monitor a situation can mean the difference between good and bad crisis management. The so-called assessment moment is at the crux of a free report from PR News and DataMinr, a real-time information discovery company.

The Week in PR: April 6, 2015

April 6th, 2015 by

PR News’ weekly look at the stories that are shaping the world of professional communications.

Lessons Learned from the Kraft Heinz Press Release

April 6th, 2015 by

When H.J. Heinz Co. announced its acquisition of Kraft Foods Group recently—creating the third-largest food and beverage company in North America—a smorgasbord of PR accompanied the move.

Serving Up Content for a Snackable World

April 6th, 2015 by

The death of long-form writing may be greatly exaggerated. But when it comes to distributing PR- and marketing-related content that your constituents will pay attention to (and maybe even share), “snackable” content is the most promising recipe for success.

Telecoms Use Promos to Grow Social, Biz

April 6th, 2015 by

Telecom companies are looking for a new lifeline on their social channels. Social media engagement in the telecom sector grew just 1 percent, from January 1-March 15, compared with the same period in 2014, according to an exclusive study by social media analytics company Shareablee.

How I Got Here: Better, On Time, Paranoid

April 6th, 2015 by

In PR News’ periodic look at how PR executives got to the pinnacle of communication, Matt Afflixio from Access Communications argues in favor of being paranoid, on time and always better.

Taco Bell’s ‘Blackout’ Offers New Paths for Digital Marketing

November 10th, 2014 by

Call it disruptive or innovative—in the context of digital PR, the terms are relatively synonymous these days. Either way, the Taco Bell “blackout” serves as a compelling reminder that, as online communications become commoditized, PR pros are on the hook to create unusual campaigns that grab the attention of consumers and the media alike.

PR, Marketing and Advertising Syncing Up

November 10th, 2014 by

Stronger alignment among PR, marketing and advertising executives is one goal shared by brands and organizations, at least on paper. Despite the best of intentions, however, many PR, marketing and advertising pros have been stymied by a siloed business approach, senior managers who are reluctant to start collaborating on their media budgets or, in many cases, corporate inertia.