Stories by Kaitlynn Cooney


On Mentorship: How to Respond to a Prospective Mentee

December 13th, 2023 by

If a prospective mentee approaches you, here’s how you can get the conversation going and gauge whether it’s a good fit.

User data privacy as an abstract personal private information security technology as a social media and public profile sharing of lifestyle activities in a 3D illustration style.

Measuring Campaign Value Despite Data Privacy Regulations

December 4th, 2023 by

More restrictive data privacy regulations are making it difficult to clearly and objectively determine exactly how much traffic your communications efforts drive to the company.

Image. Cutout of words related with business and corporate reputation

Corporate Reputations Must Navigate Twin Threats of Consumer Pessimism and Hyperpartisanship

November 22nd, 2023 by

Protecting a company’s reputation requires its leaders to be judicious about where and how they engage and understand the threats that can draw them into contentious and politically harmful situations if they miscalculate public sentiment.

Ilena Di Toro, a Pr practitioner, was also a contestant on Jeopardy as you can see in this screenshot from the game show Jeopardy

What Do “Jeopardy!” and PR Have in Common?

November 17th, 2023 by

Both in public relations and on a game show like Jeopardy, things don’t always work out the way you want.   

hands typing on a laptop keyboard can show how a great subject line can help a PR pitch stand out

The Art of the Pitch: Crafting Subject Lines That Resonate

November 6th, 2023 by

The perfect pitch starts with a subject line that can’t be ignored. It should captivate, convey and compel the recipient to delve deeper.

Male journalist working at a computer, putting a hand on his head in frustration, sitting on a chair.

Build Your Media Relationships by Making Journalists’ Jobs Easier

October 16th, 2023 by

If you’re an experienced PR pro, you know that the journalism industry is changing at a rapid pace. In turn, journalists continue to face a growing number of challenges that have made their jobs increasingly… Continued

women in an office talking, working and looking at a computer screen

How to Harness PR to Drive Growth for Startups

October 4th, 2023 by

The idea that earned media can propel the growth of a startup is not a new one. But neither is it a simple one.

facebook ad cartoon

How to Craft Scroll-Stopping Facebook Ads

February 12th, 2020 by

Comments and likes don’t pay the bills. If they are all your Facebook ads are generating, it’s probably time for a change of approach. In order to tie your Facebook ads to business results, you must design captivating ads that get your prospects to stop mid-scroll. It’s not enough to understand the technical side of how to set ads up—a strategy for getting Facebook users to stop scrolling is crucial.

Do You Know Your SEO? A Quiz for Communicators

July 5th, 2019 by

Here at PRNEWS, we regularly meet communicators who just can’t get enough SEO training. We want to know best practices for SEO, but don’t know where to begin—and the rules keep shifting! Ahead of our Digital Boot Camp: Using Google Tools for Communicators immersion class later this month at NYC’s Yale Club, test your understanding of what SEO means for communicators with this handy quiz.

Report: 64% of PR Pros Have Fast Access to News, but Crisis Response Hurdles Persist

October 15th, 2018 by

Having just a few extra minutes to monitor a situation can mean the difference between good and bad crisis management. The so-called assessment moment is at the crux of a free report from PR News and DataMinr, a real-time information discovery company.