Stories by Kaitlynn Cooney

If a prospective mentee approaches you, here’s how you can get the conversation going and gauge whether it’s a good fit.

More restrictive data privacy regulations are making it difficult to clearly and objectively determine exactly how much traffic your communications efforts drive to the company.

Protecting a company’s reputation requires its leaders to be judicious about where and how they engage and understand the threats that can draw them into contentious and politically harmful situations if they miscalculate public sentiment.

Both in public relations and on a game show like Jeopardy, things don’t always work out the way you want.   

The perfect pitch starts with a subject line that can’t be ignored. It should captivate, convey and compel the recipient to delve deeper.

If you’re an experienced PR pro, you know that the journalism industry is changing at a rapid pace. In turn, journalists continue to face a growing number of challenges that have made their jobs increasingly… Continued

The idea that earned media can propel the growth of a startup is not a new one. But neither is it a simple one.

Comments and likes don’t pay the bills. If they are all your Facebook ads are generating, it’s probably time for a change of approach. In order to tie your Facebook ads to business results, you must design captivating ads that get your prospects to stop mid-scroll. It’s not enough to understand the technical side of how to set ads up—a strategy for getting Facebook users to stop scrolling is crucial.

Here at PRNEWS, we regularly meet communicators who just can’t get enough SEO training. We want to know best practices for SEO, but don’t know where to begin—and the rules keep shifting! Ahead of our Digital Boot Camp: Using Google Tools for Communicators immersion class later this month at NYC’s Yale Club, test your understanding of what SEO means for communicators with this handy quiz.

Having just a few extra minutes to monitor a situation can mean the difference between good and bad crisis management. The so-called assessment moment is at the crux of a free report from PR News and DataMinr, a real-time information discovery company.