PR News honored the year’s most powerful, innovative and comprehensive CSR efforts at its 2016 CSR Awards on March 15 at the National Press Club in Washington D.C. These awards celebrated the individuals and organizations that championed the incredible impact CSR campaigns can have on businesses of all sizes, and most importantly, in our communities and on our planet.
Order Additional Awards | View Event Photos
PR News' 2016 CSR Award Winners and Honorable Mentions
Agency CSR A-List
- APCO Worldwide
- Cone Communications
- Edelman
- FleishmanHillard
- G&S Business Communications
- Havas PR North America
- Nebo
- RF|Binder - Corporate & Brand Purpose
- VOX Global
- Weber Shandwick
Hall of Fame
- Colgate-Palmolive Co. – Colgate’s Bright Smiles, Bright Futures
- ESPN – The V Foundation for Cancer Research
- JetBlue Airways – Soar With Reading
- Procter & Gamble - Tide Loads of Hope
- Macy’s – Believe Campaign
Annual Report
Winner: Viacom - Raising Voices : Viacom 2015 Social Impact Review
Honorable Mention:
- Caesars Entertainment - Serious Play
- Cigna - CR Report
- The Lifetime Healthcare Companies
- Medtronic, Inc. - Further, Together
- Office Depot Foundation - Making a Difference: 2014 Annual Report to the Community
Cause Branding Campaign
Co-Winner: Frontier Communications - America's Best Communities
Co-Winner: JetBlue Airways - 2015 Soar with Reading - Solving for Book Deserts
Honorable Mention:
- Anthem Foundation - Hands Only CPR: Training 100 Million People to the beat of "Stayin' Alive"
- Aspen Dental Management Inc. - The Healthy Mouth Movement
- Bayer Corporation - Making Science Make Sense: A 20th Anniversary Celebration & Campaign to promote STEM education in the United States
- Clear Channel Outdoor Americas - Traffic Report
- DonorsChoose.org - Chevron Fuel Your School Program
- Imprenta Communications Group - Wage Theft
- MWW - Subaru Drives Home the Shocking Need for Pet Safety
- PJ Lhuillier Group of Companies - Cebuana Lhuillier Search for the Happiest Pinoy 2015
- Toys"R"Us, Inc. - Helps Special Olympics Young Athletes Achieve Their #MyFirstSportsMoment
- Türk Telekom - Loud Steps
Community Affairs
Winner: Duke Energy - Water Resources Fund
Honorable Mention:
- Anthem Foundation - Hands Only CPR - Training 100 Million People to the beat of "Stayin' Alive"
- Discovery Communications - Support of My Brother’s Keeper Initiative: Changing the Narrative for Boys and Young Men of Color.
- Food Lion Feeds - Year 2: Building on Our 500 Million Meal Commitment
- Honeywell Hometown Solutions 2015
- Mylan - EpiPen4Schools Program
- PJ Lhuillier Group of Companies - Cebuana Lhuillier Advocacy Campaigns
Corporation
Co-Winner: Bacardi Limited - Good Spirited:Building a Sustainable Future
Co-Winner: Oracle
Honorable Mention:
- Anthem Foundation
- ERA Real Estate
- Meltwater News US1 Inc.
- MillerCoors
- Pioneer Services, a Division of MidCountry Bank - CSR Program for Military Families
Corporate-Community Partnership
Co-Winner: Aspen Dental Management Inc. - The Healthy Mouth Movement
Co-Winner: JetBlue Airways - 2015 Soar with Reading: Solving for Book Deserts
Honorable Mention:
- Belk and Discovery Education - Belk Service Learning Challenge
- Canadian Alliance on Mental Illness and Mental Health - Champions of Mental
- Health Awards and Mental Illness Awareness Week
- DonorsChoose.org - Chevron Fuel Your School Program
- Frontier Communications - America's Best Communities
- International Sport and Culture Association - The economic cost of physical inactivity across Europe
- Lenovo Scholar Network - Empowering Future Tech Leaders
- MasterCard - Girls4Tech
- MWW - Building Blocks for the Future: Samsung Technology Partnership with Boys & Girls Clubs of America
- Nestle Waters North America - A Community Approach to Trash Free Waterways
- New York Life Foundation/Tiller, LLC - Addressing Grief at School
- Raytheon Company - National Engineers Week ‘Girl Day’ 2015
- SAIC - Give A Meal Team Challenge
- SAP - Education Initiative
- Teva Pharmaceuticals - Teva's Community Partnership Program
CSR on a Shoestring
Winner: Havas PR North America - Huerta Scholarship: The First Hour for the First Americans
Honorable Mention:
- CENTURY 21 Real Estate LLC - Delivering Josiah's Dream Day
- CIT Group - Foodortunity Contest
- Experian
- Golden State Foods Foundation - Golden State Foods Gets Rolling Across the Country with Build-A-Bike
- Havas PR North America - Educating Readers About Arizona’s State of Teaching
- Lippe Taylor - Cetaphil Camp Wonder Celebrates Its 15th Anniversary
- Pepco Holdings Inc. - Pepco Edison Place Gallery
- Triomphant Communications - ABPS - physician staffing within VA Hospitals
CSR Professional of the Year
Winner: Annie Longsworth - The Siren Agency
Honorable Mention:
- David Figliuzzi - Cigna
- Debbi Jarvis - Pepco Holdings Inc.
Diversity Communications
Winner: Food Lion - Igniting Customer and Associate Engagement Around Diversity through Strategic Partnership with CIAA
Honorable Mention:
- Con Edison - #IamPOWERful
- Imprenta Communications Group - Wage Theft
- Lenovo - The Lenovo Way
- Witt/Kieffer - Diversity Dialogues
Employee Relations
Winner: Bacardi Limited - Good Spirited: Building a Sustainable Future
Honorable Mention:
- Bank of America - Recycle Now: Small Act, Big Impact
- Continental Resources - We've Changed the World: Embrace the Change, Make a Difference
- CVS Health and RF|Binder - CVS Health Celebrates the Spirit of Volunteerism on #GivingTuesday
- MasterCard - Girls4Tech
- Pacific Gas and Electric - LGBT Ally Program
- Singer Associates, Inc. - The New Stanford Hospital
- Viacom - Talent for Good
Event: CSR/Green Focus
Winner: SAIC - Saving the California Sea Lions
Honorable Mention:
- SelectHealth - Select 25
Green PR Campaign
Winner: Windsor Marketing Group - We Mean Green
Honorable Mention:
- Bacardi Limited - Good Spirited: Building a Sustainable Future
Media Relations
Winner: Anthem Foundation - Hands Only CPR - Training 100 Million People to the beat of "Stayin' Alive"
Honorable Mention:
- Aspen Dental Management Inc. - The Healthy Mouth Movement
- Cigna Foundation and University of Maryland’s Center for Health Equity’s Media Campaign to Promote the Health Advocates In-Reach and Research (HAIR) Initiative
- Golden State Foods Gets Rolling Across the Country with Build-A-Bike
- Havas PR Global Collective - A Global Collaboration Wins the Day for Climate Science
- Havas PR North America - Moving Mountains to Draw Attention to Sacred Navajo Land
- Imprenta Communications Group - SoCalGas Media Roundtables
- JetBlue Airways - Soar with Reading
- Johnson & Johnson Consumer Inc.- Neutrogena Naturals Wipe For Water Campaign
- MWW - Subaru Drives Home the Shocking Need for Pet Safety
Nonprofit/Corporate Partnership
Winner: GE Lighting - MC2 STEM High School / GE Lighting Partnership
Honorable Mention:
- Anthem Foundation - Triple Play: Combating Childhood Obesity with the Mind, Body and Soul
- BJ's Wholesale Club/BJ’s Charitable Foundation - BJ's Provides Fresh Way to Fight Hunger
- CENTURY 21 Real Estate LLC - Delivering Josiah's Dream Day
- JetBlue Airways - Dream Project and JetBlue: An Education Partnership
- Lenovo Scholar Network - Empowering Future Tech Leaders
- McDonald’s B-Boy Royale - Ronald McDonald House Charities of the New York Tri-State Area Partnership
- MWW - Subaru Drives Home the Shocking Need for Pet Safety
- Pepco Holdings Inc. - STEM Initiative
- SAP - AdVenture Capital Digital Platform
- Teva Pharmaceuticals - National Corporate Partner of Volunteers in Medicine
- Türk Telekom - Life is Simple with Internet
Product Design
Winner: United States Postal Service - USPS PR & Social Plan for Consumer Electronics Show
Honorable Mention:
- Food Lion - 2015 Food Lion Feeds Reusable Bag
- Türk Telekom - Books on the Phone
Recycling Program
Winner: Weber Shandwick - Rinse. Recycle. Reimagine.
Honorable Mention:
- Bank of America - Recycle Now: Small Act, Big Impact
- Mattress Recycling Council - Bye Bye Mattress
Social Good
Winner: Teva Pharmaceuticals - National Corporate Partner of Volunteers in Medicine
Honorable Mention:
- AT&T - Aspire Accelerator
- Frontier Communications - America's Best Communities
- JetBlue Airways - Airport Farm at T5
- Kosovo Energy & Distribution Company (KEDS) - A Positive Outcome for Privatization
- PJ Lhuillier Group of Companies - Cebuana Lhuillier Advocacy Campaigns
- Türk Telekom - Life is Simple with Internet
- Windsor Marketing Group - We Mean Green
Social Media Campaign
Winner: The American Foundation for Suicide Prevention - The Fight to Stop Suicide
Winner: Con Edison - Gas Safety Awareness
Honorable Mention:
- 92nd Street Y, United Nations Foundation, Coyne PR, Edelman, Fenton, FleishmanHillard, Havas PR North America, Sunshine Sachs, Turner 4d, Weber Shandwick - #GivingTuesday: The Day the World Gave Back - #GivingTuesday: The Day the World Gave Back
- Experian - Improving Financial Literacy One Chat at a Time
- JetBlue Airways - Soar with Reading
- Prudential - #20StoriesOfStrength
- Chevron Richmond Refinery with Singer Associates, Inc. - The Richmond Standard
- The Home Depot Foundation - Team Depot Celebrates #GivingTuesday
Stakeholder Engagement
Winner: Pacific Gas and Electric Company - 811 Call Before You Dig
Honorable Mention:
- Cambia Health Solutions - 2015 Employee Giving Campaign: Can you dig it?
- Fiserv - National Walking Day
- Viacom - Talent for Good
Sustainability/CSR Report
Winner: Domtar
Honorable Mention:
- AMD - Enabling Today. Inspiring Tomorrow.
- ATB Financial
- Biogen Corporate Citizenship Report 2014 - Committed to What Counts
- G&S Business Communications - Coeur Corporate Responsibility Highlights
- Medtronic, Inc. - Further, Together 2015 Integrated Performance Report
- Merck & Co., Inc.
- Nestlé in the United States - Creating Shared Value Report 2014
- Pacific Gas and Electric
- Raytheon Company
- Viacom - Raising Voices : Viacom 2015 Social Impact Review
Video Initiatives
Winner: USC Shoah Foundation and Discovery Education - Auschwitz 70: The Past is Present
Honorable Mention:
- Imprenta Communications Group - Hospital of HOPE Viacom: The Road to College
Volunteer Program
Winner: K&H Bank & Well PR Agency - K&H MediMagic Story-Telling Doctors
Honorable Mention:
- MasterCard - Girls4Tech
- Oracle - Volunteers
- Türk Telekom - Life is Simple with Internet
- Astellas - Changing Tomorrow Day: The Power of 10
- Cigna - Feeding Children Everywhere
- CSAA Insurance Group, a AAA Insurer
- Fannie Mae’s 7 Days to SERVE - Giving Back to the Communities Where We Live & Work
- JetBlue Airways - Community Connection through JetBlue
Workplace Innovation
Winner: JetBlue Airways - Community Connection through JetBlue
Honorable Mention:
- Starwood Hotels & Resorts Worldwide - Water Story
- AT&T - Aspire Accelerator