PR News 2016 CSR Awards: Annual Report

Winner: Viacom - Raising Voices: Viacom 2015 Social Impact Review

Viacom’s media networks, including Nickelodeon, Comedy Central,  MTV, VH1, Spike, BET, CMT, TV Land, Nick at Nite, Nick Jr., Channel 5 (UK), Logo, Nicktoons, TeenNick and Paramount Channel, reach  a cumulative 3.4 billion television subscribers worldwide.

As the home of the world’s premier entertainment brands, Viacom is deeply committed to telling its viewers’ stories, amplifying their voices to educate and empower fans to make a difference. But Viacom does more than tell stories; it change lives. Through philanthropic investments, volunteerism, social initiatives and strategic partnerships, Viacom powers and programs on-the-ground efforts, volunteers time and skills, makes its employees feel valued and heard, and operates its business in ethical and ever more sustainable ways.

Viacom’s CSR efforts are detailed in a colorful and slickly produced 100 page report. In its 2015 Social Impact Review, Raising Voices—which covers Viacommunity initiatives and achievements for the year ending December 31, 2014—President and CEO Philippe Dauman, explained that like its business, Viacom’s social initiatives are constantly accelerating. “To ensure our efforts are at their strongest and push further forward, we have laid out a series of social responsibility goals for the company,” he said.

These include overarching goals for each of Viacom’s focus areas combined with more specific commitments across its brands. A few highlights, he explained, include partnering with external organizations to support increased opportunities for women, young people and underrepresented minorities in tech; expanding employee volunteerism to 100,000 hours; and increasing and expanding social change moments across Viacom’s networks.

Honorable Mentions:

•    Caesars Entertainment - Serious Play

•    Cigna - CR Report

•    The Lifetime Healthcare Companies

•    Medtronic, Inc. - Further, Together

•    Office Depot Foundation - Making a Difference: 2014 Annual Report to the Community