Havas PR North America
Havas’ cause/CSR goals can be boiled down to two objectives: as a brand partner, they are committed to finding charities and soliciting marketplace research to best assess the causes that will click with clients' values and make great business sense for them; and Havas wants to do work that is rewarding in many ways to its agency and staff, including helping its bottom line.
Cause/CSR is one of Havas’ intentional practice areas, and it is evident through everything they do and say. Pro bono and cause define Havas PR's culture and community. As one example of its thought leadership in cause, in 2014 Havas PR North America led the development of an award-winning global survey (20 countries and 30,000 respondents) about consumer conscientiousness. Havas analyzed the data, then distributed the results, including 15 versions of a white paper, "BeCause It Matters" (one global version, and one each for 14 countries where the Havas PR Global Collective has offices), to staff, clients and media worldwide.
That research paper is one of Havas’ many cause-related initiatives and programs that have won a collective 112 honors (and counting) over the past five years. In 2014, Havas’ roster of cause clients grew by 30 percent. Current cause clients include 92nd Street Y, Bloomberg Philanthropies, CrowdRise, Leukemia and Lymphoma Society, United Nations Foundation and many more. And in 2015, its cause business doubled due primarily to increased work from Bloomberg and the United Nations Foundation.
Good works efforts rose frantically among all clients, with Cabot Creamery working to eradicate hunger, Fox Restaurant Concepts tying in charity to its marketing plan, and Havas’ Arizona office working on education issues through Tucson Values Teachers, including creating a successful grant from the Brown Family Foundation to fund Teachers in Industry.
With GivingTuesday (2012-present), Havas PR helped get 20 billion media impressions in 2014, and worldwide charitable giving was up 63 percent compared with #GivingTuesday 2013, also a record-setting day over 2012's extraordinary launch.