B2B marketers are missing opportunities to connect with individual prospects when they ignore or downplay LinkedIn. Here are 4 easy tips that can help marketers ease the platform’s intimidation factor and increase your chances of success.
Social Media & SEO
Social Risks Seen Rising Yet Resources for Battling Online Threats Remain Flat
May 18th, 2021 by Seth ArensteinOne of the communicator’s domains is online, where, among other things, they monitor social conversations about the company. As such, corporate leaders see them as having intimate knowledge of social and they’re the first call where online risk is involved.
Pro-Vaccine Sentiment Grew 8% on Twitter in March, April
May 17th, 2021 by Nicole SchumanA study found a strong trend in favor of the COVID-19 vaccine on Twitter in March and April. In addition, it found the main misconception spreading about the vaccine is that it alters recipients’ DNA.
A Chat with Dexter Hunter-Torricke, Lead Communicator, Facebook Oversight Board
May 5th, 2021 by Seth ArensteinHow would you like to lead communications for the new Facebook Oversight Board, which was created to adjudicate content-moderation issues for the behemoth social platform? For Dexter Hunter-Torricke, his greatest challenge, right now, is explaining to the public what the board is and does.
Influencers Rule on Mother’s Day Promos, But 2021 Consumer Engagement Off 60% vs 2019
May 5th, 2021 by Erika BradburyShareablee data for 2021 show an 18 percent increase in consumer engagement versus 2020. Yet 2021’s consumer engagement was off a whopping 60 percent from 2019’s pre-pandemic figures across Facebook, Instagram and Twitter.
Communicators Urged to Think Strategically About Social Platforms
April 21st, 2021 by Sophie MaerowitzAt The Social Shake-Up Spring Tune-Up virtual event, social media pros working at brands, agencies and in-house at platforms shared their insight on social media approaches and channels, from Clubhouse to TikTok. Here are top takeaways from the event.
Burger King UK’s Whopper of a Tweet Provides Lessons in Diversity and Humor
April 20th, 2021 by Seth ArensteinOne of the most difficult moments for crisis communicators is knowing when, or even if, to react. Once you decide to act, finding a proper response is critical. The backlash against Burger King UK’s tweet was immediate. The company, though, seemed to forget a motto it used for 40 years: ‘Have It Your Way.’ Instead, after choosing to respond, it doubled down with explanations.
Majority of Executives to Increase Social Spending Over Next Three Years
April 8th, 2021 by Nicole SchumanFor many stuck at home in 2020, social media provided one of the only ways to continue exploring the outside world. According to a report by Hootsuite and We Are Social, social media usage increased by 13 percent this past year. It should come as no surprise that new research by Sprout Social shows that 91 percent of executives anticipate their social budget will continue to increase over the next three years. Nearly half expect to bump spending by 100 percent.
When Deciding on an Influencer, the NFL Eyes Passion, Values
April 6th, 2021 by Erika BradburyWhen it comes to influencers, does size matter? Do you go with a major celebrity or a micro-influencer, who has relatively few but intensely loyal followers? For the NFL’s Jesse May, manager of influencer & entertainment marketing, an influencer’s alignment with and passion for your campaign are deciding factors. She explains in this brief Q&A ahead of her April 21 appearance during The Social Shake-Up Virtual Spring Tune-Up.
‘Love of our Brand’ Prompts Ninja’s Choice of a Micro-Influencer for its Smoothie Bowl Sommelier
April 6th, 2021 by Seth ArensteinCreativity and authenticity also are at the heart of Ninja’s social media search for a Smoothie Bowl Sommelier. After a nationwide search in late January, Ninja chose Gillean Barkyoumb, a registered dietician with 8,000 followers on Instagram. We asked Sasha Hartman, SVP, director, global creative and digital at SharkNinja, about why Ninja chose a micro-influencer and specifically Barkyoumb.