A study released earlier this month confirms something senior communicators have believed for a while: Companies increasingly consider them a go-to source on risk.
Nearly 90 of 100 senior PR pros from companies in N. America and Europe say they have more responsibility for identifying and mitigating risks than previously (see chart).
One of the communicator’s domains is online, where, among other things, they monitor social conversations about the company. As such, corporate leaders see them as having intimate knowledge of social and they’re the first call where online risk is involved.
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