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Movies Should Be Scary, Skincare shouldnt' be tagline for philosophy skincare's retinol messaging campaign with Sarah Michelle Gellar

PR Roundup: Election Week Advice, McDonald’s Update, Scream Queens

October 31st, 2024 by

This week’s PR Roundup explores last-minute advice for communicators during election week, an evaluation of McDonald’s E. coli response and a notable Halloween campaign that channels a famous scream queen.

Krispy Kreme

From Halloween to Harvest: A Guide to Spooky Season Campaigns That Last

October 30th, 2024 by

In a recent conversation with PRNEWS, Will Trowbridge, Founder of creative entertainment agency, Saylor,  discussed best practices to follow when creating Halloween and “spooky” seasonal content campaigns.

LYON, FRANCE - 7 JULY, 2019: USA women's national team celebrate with a trophy after the 2019 FIFA Women's World Cup Final match between USA and Netherlands.

PR Roundup: Brands and Women’s Sports, Harris Visits Fox News, Social Media Gifting

October 17th, 2024 by

This week’s PR Roundup features a look into brands’ commitment to women’s sports, how Vice President Kamala Harris fared on Fox News and how influential social media is regarding gifting.

The PR and Marketing Effort Behind Chinese Laundry’s Taylor Swift Effect

October 16th, 2024 by

Chinese Laundry CMO Sarah Zurell is on a mission to make the fashion footwear brand cool again—as it was in the ’80s. And that, in her mind, meant they should be cool enough for Taylor Swift. Thanks to a coordinated PR effort on the part of Zurell’s PR agency CLD, some creative marketing tactics and a symbiotic relationship between marketing and PR, that dream was realized. We caught up with Zurell to discuss the PR-marketing partnership that made her pie-in-the-sky goal a reality.

Woman using social media app to read news on mobile phone

Media Outlets to PR Pros: Pitch Multi-platform, Social-Friendly and Niche Storytelling

October 2nd, 2024 by

It is imperative for PR pros to ensure that the essence of their story is flexible enough to work across multiple platforms while maintaining a compelling core message​.

AI-Powered Answer Engines: Five Ways to Proactively Manage Reputation

October 2nd, 2024 by

An Institute for Public Relations Webinar last week, titled “Al-Powered Answer Engines: Shifts in Digital Reputation Building,” panelists outlined five ways in which marketing and communications professionals can proactively manage digital brand reputation amid the shift brought about by AI-powered answer engines.

person holding a tactile mobile smartphone sending text messages with negative emojis to symbolize an influencer crisis

How to Handle an Influencer-Born Crisis

September 30th, 2024 by

PRNEWS spoke to Alyson Buck of Samsung Electronics America on how to plan in advance for influencer crises and how brands should respond if one occurs.

Why Finding Your Niche Is the Key to Successful Executive Linkfluence

September 26th, 2024 by

While many LinkedIn executive profiles fall short by losing focus and posting too frequently without a clear purpose, nearly every top voice or executive who has built meaningful “linkfluence” on LinkedIn has remained disciplined and committed to a niche strategy. Here are four key questions your communications team should consider with each executive post.

Handling the PR Fallout From Social Media Algorithm Changes

September 25th, 2024 by

The advent of social media was a game changer for marketers and PR practitioners to build narratives, promote products, enhance brand reputation and increase sales. However, there are challenges beyond the control of marketing and PR practitioners and entirely under the control of social networks. One of these challenges is the social media algorithm and its changes over time. These algorithms impact the effectiveness of content, and any change in them can stagnate the impact of PR and brand campaigns. Here’s how PR pros can shift with the algorithm changes and stay ahead of the game.

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Maximizing PR Impact While on a Budget

September 20th, 2024 by

Whether you’re an agency PR pro representing a client or an in-house communicator, you know PR is crucial for the visibility and success of any business. But in this economy, many businesses are struggling to afford the full-scale PR programs they once had