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Corporate social responsibility (CSR) works best when local communities benefit. The key is knowing how to best reach communities in need. Some of the smallest organizations are making great strides using digital tools.

IPR Measurement Commission member Mark Weiner examines how Ford Motor Company’s launch of the Ford Mustang Mach-E generated media coverage, awareness and sales. It’s an exercise that he argues proves PR’s influence on sales can be measured.

Many companies say they listen to their customers, but how many do? And do they act on what they’ve heard? In an interview, Ryder CMO and EVP Karen Jones told us the idea that led to a new campaign came straight from the mouths of customers.

PR pro Stephen Payne offers an update on what communicators need to know about the CCPA and European Union data privacy rules. In short, there’s a lot to monitor and regulation seems to change almost daily.

Do you know the history of PR? If so, you should be able to handle this quiz with ease. Be prepared to learn something (who the first Black woman to own a PR firm was, who is considered to be the “father of PR,” or which legendary PR pro helped conceive the celebration for the first Earth Day in New York).

United’s decision to abolish change fees may empower consumers’ purchasing options, but also shows a half-hearted attempt at winning those health-conscious customers back. While other airlines may follow suit if United’s decision results in a travel windfall, quality customer service will remain a key strategy.

In this week’s LinkedIn Live, Sophie Maerowitz, senior content manager at PRNEWS and sister brand The Social Shake-Up spoke to Brian Fanzo, host and emcee of The Social Shake-Up 2020 virtual conference. Fanzo, social media expert, CEO of iSocialFanz and veteran keynote speaker on marketing and engagement strategy, shared best practices for virtual events and offered his take on video storytelling in the COVID era.

We asked veteran PR pro, DC insider and crisis guru Gene Grabowski of kglobal to assess the effectiveness of messages presented at the political conventions. Which speakers (if any) benefitted from the virtual format, seemed genuine, used humor effectively and, most important, persuaded undecided voters to support their candidate?

“Stick to sports” is what many contrarians say when athletes become involved in social and political causes. However, athletes enjoy a high-profile platform, and many want to utilize that visibility for change. More than athletes, they are human beings. Will the current movement mature and work toward solutions?

In this installment in our interview series with speakers from the upcoming Social Shake-Up we ask Kristi Daraban, AVP, social media, at Nationwide, about the finer points of social media monitoring. For a deep dive into social content, strategy and measurement, register today for The Social Shake-Up, scheduled for Sept. 22-23 (workshops) and Sept. 29-Oct. 1 (sessions and keynotes).