Topics

The traditional route for PR pros is to help a brand bolster awareness and sales. A different tactics urges PR to work with brands to invent vehicles that will raise awareness and boost revenue. Adam Ritchie explains how Invention-First PR works and why it’s so much fun.

Deepfakes, or Artificial Intelligence-generated synthetic videos, have been on the crisis communications periphery since 2017. Here’s what you and those you represent need to know about them.

With the country facing three pandemics, the only certainty is that nobody knows what’s ahead. In this atmosphere, brands and organizations are pivoting at a rate not seen previously. PR veterans offer suggestions about the best ways to approach this fluid situation.

In honor of Pride Month, the Museum of PR held a forum where PR pros who are members of the LGBTQ+ community discussed how the industry has helped raise awareness around Pride. In addition, they spoke about their experiences being PR pros and members of the LGBTQ+ community.

Developing relationships with content creators remains a top priority for media relations pros. The pandemic has forced adjustments in this area, but the fundamentals of media relations remain stable.

In March, when COVID-19 was declared a pandemic, many communicators realized that they faced a problem that required an immediate PR response. How could the government quickly educate the public about ways to fight the novel coronavirus? Television broadcasters helped provide an answer.

In August 2019, Business Roundtable released a statement on the purpose of a corporation (see PRNEWS, September, 2019). More than 180 CEOs, some from America’s largest firms, committed their companies to

As part of our series of interviews with senior PR pros in new positions, we spoke recently with Emily Graham, FleishmanHillard’s first chief diversity & inclusion officer. During her 15-year career, Graham says she’s seen no evidence that PR has made strides toward diversity. Actions not words are needed now, she says.

Faced with a long-term crisis, a media landscape that transformed priorities seemingly overnight and budgets of many businesses frozen, PR pros need to adapt. Here are some strategies to use.

The adage that employees can be your best advocates is more apparent during the pandemic. How a company treats its employees has both internal and external implications, argues Meagan Meldrim of Finn Partners. She offers several ways to make employees your brand’s influencers.