Topics

Strange Times Bring Big Changes to How PR Crises Need To Be Handled

September 1st, 2020 by

The pandemic and social unrest have made their mark on crisis management, Katie Paine argues. She makes her case with examples from Jerry Falwell Jr and the university he formerly ran and Rio Tinto, the minerals conglomerate that put profits over public perception when it destroyed sacred lands.

PR Urged to Monitor Foreign Agents Registration Act

September 1st, 2020 by

Many PR firms, media companies and advertising agencies have noticed the Department of Justice (DOJ) increasingly is targeting these sectors for enforcement under the Foreign Agents Registration Act (FARA). A trio of attorneys tells communicators what they need to know about this statute.

In Buyer’s Market, Second Wave and Stimulus Uncertainty are Concerns

September 1st, 2020 by

We asked our financial and M&A expert Rick Gould about what PR firm owners should be considering finance-wise during the pandemic. Gould argues that previous financial goals should apply during the pandemic.

PR Pros Miss Out When They Skip the Profession’s Rich and Diverse History

September 1st, 2020 by

Why don’t PR pros know more about the history of their profession? Our author argues they’re missing out on not only interesting material but a wealth of material that can inform their practice.

Communicators’ Headache: Keep Track of Changing Privacy Regulations

September 1st, 2020 by

PR pro Stephen Payne offers an update on what communicators need to know about the CCPA and European Union data privacy rules. In short, there’s a lot to monitor and regulation seems to change almost daily.

Ryder’s New Campaign is Based on Listening to Customers and Acting on What They Say

September 1st, 2020 by

Many companies say they listen to their customers, but how many do? And do they act on what they’ve heard? In an interview, Ryder CMO and EVP Karen Jones told us the idea that led to a new campaign came straight from the mouths of customers.

Big and Small Groups Use Digital Tools to Offer Help to Needy Communities

September 1st, 2020 by

Corporate social responsibility (CSR) works best when local communities benefit. The key is knowing how to best reach communities in need. Some of the smallest organizations are making great strides using digital tools.

history

[QUIZ] Do You Know Your PR History?

August 31st, 2020 by

Do you know the history of PR? If so, you should be able to handle this quiz with ease. Be prepared to learn something (who the first Black woman to own a PR firm was, who is considered to be the “father of PR,” or which legendary PR pro helped conceive the celebration for the first Earth Day in New York).

United Airlines

United Abolishes Change Fees in Airline PR Grab

August 31st, 2020 by

United’s decision to abolish change fees may empower consumers’ purchasing options, but also shows a half-hearted attempt at winning those health-conscious customers back. While other airlines may follow suit if United’s decision results in a travel windfall, quality customer service will remain a key strategy.

[VIDEO] PRNEWS Talks to Brian Fanzo, Host of Social Shake-Up 2020, About Virtual Events

August 31st, 2020 by

In this week’s LinkedIn Live, Sophie Maerowitz, senior content manager at PRNEWS and sister brand The Social Shake-Up spoke to Brian Fanzo, host and emcee of The Social Shake-Up 2020 virtual conference. Fanzo, social media expert, CEO of iSocialFanz and veteran keynote speaker on marketing and engagement strategy, shared best practices for virtual events and offered his take on video storytelling in the COVID era.