We’re communicators, so it’s natural for us to dissect Oprah’s big interview in a slightly different way than most. For us, some of the questions center on the couple’s goals in agreeing to sit for the interview and did they make their case well?
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The Story of Denny Griswold, Founder of PRNEWS
March 8th, 2021 by Shelley SpectorAs we celebrate International Women’s Day, many PR pros who rely on the PRNEWS brand don’t know its founder was a woman. In 1944, Denora “Denny” Griswold had an idea at 3am to start a news vehicle for and about the PR industry. Her husband, publisher of BusinessWeek, agreed and joined her. As important as founding PRNEWS, Griswold was a visionary. At a time when there weren’t enough women in PR to fill her kitchen table, Griswold thought women could do anything.
A Picture Can Speak (More Than) a Thousand Words to Eliminate Bias
March 5th, 2021 by Erika BradburyWords and visuals have consequences. And with nearly one in two female consumers expecting companies to commit to inclusivity and diversity in communication and advertising, it’s important for communicators to carefully consider their messages. To highlight Women’s History Month and International Women’s Day, we spoke about best practices with leaders from Getty Images and the Unstereotype Alliance.
No Masking the Difficulty of Decisions Facing Texas Businesses
March 4th, 2021 by Nicole SchumanTexas businesses large and small are facing a decision: Should they honor the Governor’s decision to life the mask mandate or continue requiring masks for employees and customers? It’s a decision with risks and rewards no matter what decision is reached.
Young Voices: A Communicator with a Sound Philosophy
March 3rd, 2021 by Seth ArensteinIn the second installment of our “Young Voices” series about new communicators, we profile Michael Galfetti, a young PR pro with Mission North. A double major in government and philosophy in college, Galfetti tells us why he thinks writing is PR’s top skill and how companies can retain talented communicators.
Governor Cuomo Fumbles PR Response as Allegations Grow
March 2nd, 2021 by Sophie MaerowitzA trio of women has come forward with sexual harassment allegations against New York Gov. Andrew M. Cuomo, a PR nightmare for his office to say the least. For someone who was hailed as a great communicator during the early months of the pandemic, the governor has responded ineffectively. We asked PR pros what they would have done differently.
PRNEWS Names CSR & Diversity Awards Honorees, Debuts Social Impact Summit
March 2nd, 2021 by PRNEWSPRNEWS is pleased to announce finalists for its CSR & Diversity Awards programs. Winners will be announced April 27 during our Social Impact Event.
How to Gain Major Publicity Without Breaking the Bank
March 2nd, 2021 by Arthur SolomonAt first glance, you’d think every communicator would long to work on high-profile, big-money projects. Not so, argues veteran PR pro Arthur Solomon. He offers pros and cons of tentpole work. In addition, he provides tips on how to generate coverage without the luxury of having a large budget.
Why the Answer to the Question,’What’s In a Name?’ Matters More than Ever
March 2nd, 2021 by Erika BradburyIn the past year, as calls for social justice have increased, a growing number of organizations found themselves re-branding, changing their names or packaging in attempts to leave behind legacy narratives.
Current Culture Requires Nonprofits to Step up Their Crisis Preparation
March 2nd, 2021 by Katie PaineFrequently, a nonprofit crisis provides the perfect opportunity to air the dirty laundry hidden under the veneer of a charitable organization doing good. The lesson for nonprofits: You are just as vulnerable, if not more so, than for-profit organizations and you need to prepare accordingly.