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Looking at the market for earned media during a recent PRNEWS webinar, PR pros admitted the landscape remains highly competitive, though a bevy of targets is available. Panelists urged PR pros to consider a range of traditional and newer media outlets.

Goldman Sachs boss David Solomon is the latest CEO to join the debate over working from home. For his company, it’s not feasible, he says. For other leaders, the pandemic made work from home a necessity. The author of this was a skeptic, but now he’s sold on working from home. Companies have made changes, though, including sharing corporate values and transmitting culture via internal communication.

PRNEWS Live welcomed Neil Foote, board president, National Black PR Society, and Porter Novelli, SVP Dwayna Haley on Feb. 24, 2021. Our topics included: DEI during the pandemic, Black History Month and the one-year anniversary… Continued

Most employees receive health benefits from employers. It makes sense that companies are at the center of getting staff to vaccinate. Here are tips and tactics to create engaging, fun and accessible internal communication to encourage vaccination.

In the latest installment of this continuing series, a collaboration with the Institute for PR, Nneka Logan recalls her early days as a brand communicator and two invaluable lessons she acquired. The first is to toughen up and learn as much as possible. The second is that face-to-face communication sometimes can best email.

We hear from Payal Patel, communications director at Chicago’s Navy Pier on her communications philosophy, building a crisis communications war room and PR’s role in the tourism industry’s recovery.

In an area not exactly used to dealing with snow, ice and frigid temperatures, the utility infrastructure crumbled, leaving millions without power, heat and fresh water for days. Getting important information out to those who need it can be extremely difficult for audiences who primarily depend on electricity, internet and wifi to power their communications needs. 

While cleanliness was on most peoples’ radar, the threat of COVID-19 elevated concerns about germs to a more common topic of conversation. Enter the American Cleaning Institute, whose communication team suddenly found itself at the center of a hot topic. Here’s how it handled a bevy of queries from media and the public and spread its message.

Social media is a great way for companies and organizations to engage clients and potential customers. A poorly worded or insensitive post, though, can result in cancellation. While users should always proceed carefully, preparation for a backlash can help you react should an angry online mob target your posts.

As we know, PR is a relationship business. Owing to the pandemic, face-to-face meetings and quick coffees with journalists can’t occur. Still, clever PR pros are expanding and deepening relationships with journalists. We offer a few tactics to get PR pros back out on the circuit, virtually.