Topics

With trust in business and government at historic lows and consumers questioning everything, ethical behavior is critical. As the Notre Dame Center for Ethical Leadership reports, doing the right thing takes time. The ABCs of ethical failures can help

There’s lots of buzz flying around the invitation-only iPhone app Clubhouse. Celebs like Elon Musk and Mark Zuckerberg are enjoying its mix of rooms and topics. What should brand communicators do to ensure their companies are not left outside the Clubhouse door? Monitor the conversation and try to score an invitation to get inside.

In this new series, PRNEWS asks young communicators about their view of the industry and of life, what skills they’ve acquired and what they wish they’d known about before beginning work. Our first young PR pro is Cedric F. Brown. He offers his perspective on diversity, useful skills and how Jackie Robinson and Ofield Dukes inspire him.

The PRNEWS editorial team spent some time reflecting on the last year and discussed what they love (and don’t love) about what’s happening in the PR industry.

PRNEWS Live welcomed Michael Kaye, global communications and public relations manager at OkCupid. We discussed the dating site’s inclusive messaging and bold Valentine’s campaign.   You can view PRNEWS’ library of free LinkedIn Live streams here.

One door closes, another opens. One of the last institutions to resist TV coverage, the U.S. Supreme Court has opened up a bit during the pandemic. Now any journalist with WiFi can listen to the court’s proceedings. This means media relations must adapt. Our author finds virtual SCOTUS hearings offer new opportunities for communicators.

The PRNEWS staff encounters many examples of brand communication.  We compile assessments of some of the best and not-so-great examples. Our intent is to provide a learning experience about what works or doesn’t. You can find previous examples here. In this Valentine’s edition, we examine some of the sweetest brand campaigns.

Nigel Glennie, VP, global communications at Hilton, offers insight into the communication side of the hard-hit travel and tourism industry and a preview of what he’ll be sharing during PRNEWS’ Crisis Management Virtual Event next month.

From a PR standpoint, highlights of CBS’s Super Bowl pregame show didn’t come from Miley Cyrus’s performance for essential workers or the moving piece celebrating the 30th anniversary of Whitney Houston’s performance of the national anthem. It came from a simple interview that many viewers may have missed while preparing their game-day spread. 

PRNEWS introduces the 2021 Education A-List, the 35 educational institutions advancing careers in PR and communications.