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Sen. Amy Klobuchar provided a great example of what word of mouth and personal messaging can do to promote breast cancer awareness after revealing her own story of diagnosis

PRNEWS Live welcomed Jay Winuk, founder of Winuk Communications, Inc. and co-founder of 9/11 Day, a nonprofit that organizes and promotes the September 11 National Day of Service and Remembrance. 

Journalists want to know how your brand fits into a larger narrative. A good PR person will paint that picture.

In a broad-reaching conversation via virtual roundtable, we discussed the impact the pandemic has had on the deaf community, the lessons learned about communicating during crises,  how so-called mainstream communicators can work to make accessibility part of their DEI conversations and what corporations looking to embrace DEI and accessibility should do to push forward inclusive campaigns.

Purpose-driven brands should speak out on issues aligned with their values. But without strategy, unfair cancellations may result.

PRNEWS looked at the communications strategies of several travel organizations, learning what the downturn means for a tactical pivot. 

Communicating the withdrawal from Afghanistan included PR lessons, both what to do in a crisis and what to avoid. Here is a look at a few.

Shaffra Gray-Read, senior reputation manager for KFC (UK & Ireland), talked with PRNEWS about her interest in diversity & inclusion as well as her penchant for using data.

Facebook is changing how it targets people younger than 18. This means communicators will need to revert to other forms of audience reach.

Though it’s rare for companies and PR pros, especially those in the B2C space, to be without a digital PR or video effort, some communicators view digital PR as a storytelling supplement only. They add video, podcasts and other social media tools to the communication plan only after more traditional media relations elements are set.