Topics

Why PR is Getting Business from an Unusual Source

August 19th, 2021 by

To some outsiders, PR means little else but dealing with crisis. While PR pros know this is not so, sometimes it can seem that way. And a surge of crisis work is coming from a… Continued

AP Stylebook

AP Style Updates: Diversity, Equity and Inclusion

August 18th, 2021 by

One of the most perennially popular articles on PRNEWS is an article reviewing AP style. We took that as a sign and decided to deliver a new series of AP style updates that may be helpful for communicating on emerging topics. Here we take a look at common DEI terminology in 2021 to ensure proper use for important announcements and releases.

PRNEWS Announces 2022 Agency Elite Top 100

August 17th, 2021 by

The list is designed to demonstrate the wide range of industry specializations and core capabilities that public relation encompasses. This year’s list highlights firms of all sizes, of all ages (our oldest agency having been founded in 1946; our youngest in 2020), in all regions of the country.

PRNEWS/IPR Research Shows the Evolving Communication Function

August 17th, 2021 by

A new joint study from PRNEWS and IPR takes a comprehensive look at the perceptions, roles, structures and future of communication.

Proper Social Media Governance Can Protect Your Organization from Legal, Reputational Risk

August 17th, 2021 by

With the in-person Social Shake-Up Show coming Sept. 22-23 in Atlanta, we’re giving readers and soon-to-be attendees a chance to meet members of this year’s speaker roster. In this interview, we meet #SSU2021 speaker Mara Butts, PR pro and social media strategist at Hexagon, who will focus on the importance of internal social media policies and how to identify high-priority governance issues—the main subjects of this brief interview.

NAACP CCO, CMO Urges Authentic, Steady Progress on Racial Justice

August 17th, 2021 by

While companies may feel enormous pressure to issue a major diversity announcement, tectonic shifts rarely work, according to the NAACP’s Aba Blankson. Instead, she says, acknowledge what the company has, or, more importantly, has not done on racial justice previously.

Companies Learned About Crisis the Hard Way in 2020

August 17th, 2021 by

Each year, the Institute for Crisis Management (ICM) tracks crisis-related news stories, classifying them as “sudden” or “smoldering” and putting them into one of 16 categories for its annual report.

SolarWinds, Peloton Show Importance of Seeing Crisis as Long-Term Endeavor

August 17th, 2021 by

just when you thought cyber would recede from the news cycle after it dominated the June Summit between President Joe Biden and Russian leader Vladimir Putin, Russian hacking returned it to the headlines.

Dark Sites Can Help Brands Shed Light for Stakeholders During a Crisis

August 17th, 2021 by

Does your company have a process to shift gears quickly on its web site when a crisis hits? If not, during a grave incident or crisis your site might continue doing business as usual, loaded with upbeat content and imagery.

Names and Numbers You Need to Know: August 2021

August 17th, 2021 by

For this month’s Buzz Box, we look at names and numbers you should know.