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Social media strategies no longer exist in a vacuum. As such, holistic approaches permeated the early sessions at The Social Shake-Up 2021 conference in Atlanta. Platforms, job expectations and strategic planning were woven into sessions covering executing social media campaigns and plans. 

How can social media leaders create a steady cadence of fresh, customer-centric social posts, especially when formal case studies are resource-intensive and can take months to produce? Our contributor provides five tips.

With the flood of new direct-to-consumer brands to market, some startup founders might question whether they need, or could vastly benefit from, PR. As entrepreneurs evaluate their business strategies and budgets for how to launch and grow their brands, where to spend branding dollars is among the top of the list. With so many areas to consider, from digital ads to social media content, one that may feel a bit more elusive is PR.

PRNEWS looks at social media terminology to ensure proper AP style use for important campaigns, announcements and releases.

Bad stories rarely blow over or become tomorrow’s bird cage liner. Addressing them directly, promptly and truthfully usually is your best route.

You thought the last few years were challenging for crisis communication? Sure, we had a global pandemic and massive political upheaval. Disinformation and truth distortions reached record levels. Don’t forget the unprecedented changes to our planet. But, you haven’t seen anything like what awaits us in 2022.

In this month’s issue, we explain Green Steel and Information Aversion.

Clearly, PR pros should update crisis communication plans to assure that weather and natural disasters are considered more likely, even in unlikely regions and at unexpected times of year. For organizations that lack a disaster communication or operation plan, there are free resources online that make planning much easier.

How has this moment influenced crisis, if at all? What crises can we expect to see in the next few months? We asked Justine Griffin, principal, Rasky Partners and Edward Segal, author, Forbes columnist and principal, Edward Segal Communications.

This month’s reader question asks whether it’s ethical to pitch positive stories as a way to deflect attention when you suspect a crisis is about to hit your organization.