Topics

A pair of journalistic ethics issues this week should concern PR pros. Their ultimate harm to earned media is uncertain.

PRNEWS Live welcomed Brandon Espinosa, VP of brand and partnerships for The Bronx Brewery. Espinosa discussed how the craft beer industry is focusing on DEI, as well as communications and meeting consumer needs throughout the pandemic.

President Biden’s vaccine mandate may be finalized next week. To get ready, corporate PR pros should establish regular, transparent communication now.

The prominence of multiculturalism in media is very noticeable. Still, it has been painfully slow. As Latinos conclude celebrating Hispanic Heritage Month this week, emphasizing representation is as relevant as ever.

When The New York Times released a report on Friday (Oct. 8) regarding a racist email sent by now former Las Vegas Raiders coach, Jon Gruden, the clock began to tick concerning the team’s response. 

For Indigenous Peoples’ Day, President Biden issued a proclamation that included some communication best practices. Some brands weaved celebration of Indigenous culture and acknowledgement of centuries-long displacement and discrimination throughout their internal and external communication.

Jaguars coach Urban Meyer and Facebook founder Mark Zuckerberg have plenty in common. Both should heed the advice of Shad Khan, the Jaguars’ owner.

A multitude of meetings is part of the PR pro’s job. Here are five tips to help you make meetings more productive.

Should your organization invest in podcasting? Is there value from a brand perspective in producing a podcast?

For many brands and organizations, Facebook serves as the main platform for advertising, retail outreach, virtual events and customer service. Some smaller businesses even use it as an alternative to a website to distribute information and promote their brand. However, much like any other service, especially a free one, users should be prepared for any sort of closure or resource failure.