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Purpose-driven brands should speak out on issues aligned with their values. But without strategy, unfair cancellations may result.

PRNEWS looked at the communications strategies of several travel organizations, learning what the downturn means for a tactical pivot. 

Communicating the withdrawal from Afghanistan included PR lessons, both what to do in a crisis and what to avoid. Here is a look at a few.

Shaffra Gray-Read, senior reputation manager for KFC (UK & Ireland), talked with PRNEWS about her interest in diversity & inclusion as well as her penchant for using data.

Facebook is changing how it targets people younger than 18. This means communicators will need to revert to other forms of audience reach.

Though it’s rare for companies and PR pros, especially those in the B2C space, to be without a digital PR or video effort, some communicators view digital PR as a storytelling supplement only. They add video, podcasts and other social media tools to the communication plan only after more traditional media relations elements are set.

When it comes to deploying artificial intelligence (AI) in PR, the debate continues. Most agree that PR teams managing massive amounts of data should invest in machine-learning technology and AI experts. But not all experts think it’s necessary for smaller teams.

Consumers today can choose from an endless assortment of brands to welcome into their daily lives. A preferred phone. A favorite soda. A dependable vehicle. A coveted sneaker. But what allows a brand to become so omnipresent? How does it get to a point where consumers feel affection for a commodity? Some folks love their morning Starbucks coffee. Others have a bad day if their preferred shampoo runs out. What goes on behind the scenes to manifest an iron-clad brand loyalty?

At PRSA, September is Ethics Month, a time when we specifically focus on and celebrate our Code of Ethics, which is at the heart of what we believe in as communicators as well as how we practice our craft every day.

Target-audience penetration is key to a successful media relations strategy and the tactics that follow. Technology, research and insights provide detailed information about the audiences you need to reach and how to reach them.