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One of the communicator’s domains is online, where, among other things, they monitor social conversations about the company. As such, corporate leaders see them as having intimate knowledge of social and they’re the first call where online risk is involved.

This month’s Crisis Averted shows how a terrific campaign for a lucrative product can go awry quickly. The story touches on a bevy of things: crisis readiness, immediate and more measured reaction to crisis, #MeToo, cancel culture, media, social media, tremendous irony and a large cast of characters.

With so much reporting of how botched crisis response can harm companies and organizations, why do we continue to see so many crises mishandled? Crisis veterans Ayme Zemke and Gene Grabowski dive into this complex topic.

PR agencies are working on tools and processes to curb the spread of disinformation. PR trade groups and agencies recognize disinformation as an issue that clouds their clients’ messaging. Recently Ruder Finn and Edelman joined the ranks of those offering tools to combat disinformation and identify sources of some of the noise.

In today’s polarized climate, companies and CEOs take a risk when they speak out on political and social issues. On the other hand, remaining silent can be just as dangerous. Here are several tactics PR pros can employ as they help companies navigate these difficult situations.

A study found a strong trend in favor of the COVID-19 vaccine on Twitter in March and April. In addition, it found the main misconception spreading about the vaccine is that it alters recipients’ DNA. 

A new study reveals that nearly 40 percent of C-Suite leaders and almost the same amount of staffers think DE&I efforts are a “waste” of time and resources. Still, a large majority of those surveyed see DE&I as critical to recruitment, retention, reputation and the bottom line.

The market’s volatility makes it more important to have PR in at the earliest stages of products and campaigns. When a misstep can result in a public backlash, getting PR’s input at the outset of product development and message creation is tantamount to having an insurance policy.

[Editor’s Note: In the Young Voices series, PRNEWS profiles new communicators who discuss the industry, skills and what they wish they’d known before beginning work, among other things. If you’d like to suggest a communicator for this section,… Continued

PRNEWS Live welcomed Suzanne Fanning, CMO of Wisconsin Cheese. Fanning discussed creative strategies to connect with the media.