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There are few issues more important to organizations than disinformation, cyber crime, breaches and hacks. Communicators can contribute to the fight against these scourges by keeping one thing in mind: Know your audience. With that knowledge, it’s easier to spot aberrant behavior, which may indicate a disinformation effort.

While some executives believe banning political discussion can protect workers and create a more productive environment, employees and consumers may disagree.

In an opinion column headlined, “I love Disney World, but wokeness is ruining the experience,” Jonathan VanBoskerck expressed frustration with the Disney theme park. In response to newly relaxed policies around employee dress and changes to rides like Splash Mountain, VanBoskerck claims Disney has taken a politically motivated “woke scalpel” to its park. PR pros argue Disney’s efforts are morally and strategically sound.

There’s no time like spring to take a fresh look at cleaning the homestead and your communication tactics and strategies. Consider what’s working and things that need tweaking or a deep-cleaning, such as dusty media lists or social posts that haven’t aged well.

PRNEWS welcomed Julie Ulrich, Idaho National Labs communications strategist, to discuss recent communications campaigns promoting a diverse and engaged workforce.

There are plenty of reasons for communicators to celebrate Earth Day this year. More companies are including conservation and sustainability in their corporate culture. In addition, media is hiring more full-time journalists to cover the environment. There are many ways to make sustainability stories more attractive to them and their audiences.

Making sustainability part of your company’s culture and communications can seem daunting. Right or wrong, some consumers are demanding organizations promote sustainable practices. On Earth Day, we offer ideas and tips that can help get you started.

At The Social Shake-Up Spring Tune-Up virtual event, social media pros working at brands, agencies and in-house at platforms shared their insight on social media approaches and channels, from Clubhouse to TikTok. Here are top takeaways from the event.

With cannabis legal in a growing number of states, it’s no longer surprising to see pot products and messaging within the mainstream. 

PRSA added a 4-pronged information asset to its site today with a resource called Voices4Everyone. It addresses issues communicators need to navigate today’s climate, including disinformation/misinformation and D&I. PRSA says it will update resources regularly with new and curated content.