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The ubiquity of cybercrime has made communication about it a subspecialty that PR pros need to acquire. Or they must hire communicators and lawyers with knowledge of cyber jargon, technology, rules and regulations.

Every autumn, the dualities of research and evaluation emerge: we rely on data and analysis providers to help evaluate our year-to-date performance and depend on their data to inform communication decisions. Simultaneously, and perhaps ironically, as we look to analytics providers to inform our performance evaluation, we evaluate them as the annual renewal approaches.

They are among the most-asked questions now: What will the return to office (RTO) look like and when will it happen? For most companies, the truth is, ‘We’re not entirely sure.’

An Aug. 6 ruling in a case against supermodel Molly Sims and the beauty brand she represented could herald a new chapter in brand-influencer relations. Seemingly untouchable previously, influencers now may have a target on their back.

Communicators must critique company culture, making it a safe, inclusive place. Do this continuously, our author writes.

United Airlines has begun the termination process for unvaccinated employees, raising communications challenges at the executive level. Here are some external and internal comms takeaways from the move.

Companies were vocal about racial inequities after George Floyd’s murder. Why were brands silent when the UN issued a devastating climate report in August?

The social media platform again is in the crosshairs. Instead of being defensive, transparency might have prevented a potential PR crisis.

It’s natural to want to respond fast to a negative story. However, patience sometimes is a better course, as one or two bad stories often fail to grow into a full-blown PR crisis.

The communication planet, Mercury, will appear to orbit backward soon. Similar to anticipating a PR crisis, planning for it now can help.