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Young Voices: PRSSA President Brings Experience to First PR Job

May 13th, 2021 by

[Editor’s Note: In the Young Voices series, PRNEWS profiles new communicators who discuss the industry, skills and what they wish they’d known before beginning work, among other things. If you’d like to suggest a communicator for this section,… Continued

[VIDEO] Suzanne Fanning, CMO of Wisconsin Cheese on Creative Media Outreach

May 12th, 2021 by

PRNEWS Live welcomed Suzanne Fanning, CMO of Wisconsin Cheese. Fanning discussed creative strategies to connect with the media.

How Can Corporations Avoid Being Dragged into Political Controversies?

May 12th, 2021 by

The old version of the PR playbook urged companies to release statements saying they were apolitical, which hardly ever was true. Today, companies should consider encouraging employees to participate in politics.

Kiosk outside of Hamilton the musical in New York City

Broadway Announces Return With United Front

May 11th, 2021 by

The Great White Way will shine again. And an eager, informed audience will help in its return. Today on Good Morning America cast members from shows Hamilton, Wicked and The Lion King announced a Sept. 14 restart of performances. The good news comes after theaters darkened for the past year due to COVID-19. 

Elon Musk on SNL set, dressed in all black.

On ‘SNL,’ Elon Musk Does PR for Elon Musk

May 10th, 2021 by

Although Musk incorrectly claimed to be the first SNL host with Asperger’s Syndrome, a behavioral disorder that falls on the “high-functioning” spectrum of autism, the billionaire’s disclosure lent an unexpected moment of vulnerability to his SNL debut.

woman at doctors office

State’s Suit Against Publicis Health Illustrates PR’s Exposure

May 7th, 2021 by

It’s good news that the business community continues to elevate the importance of PR and marketing. On the other hand, this recognition can bring unintended consequences. An example is the suit Massachusetts brought against Publicis Health for its alleged role in helping Purdue Pharma sell opioids.

screen with empty womb in NYC

How PR Communicates Topics Some Consider Uncomfortable

May 7th, 2021 by

While TV shows and novels tend to focus on the glamorous side of PR, it’s important to remember that in reality communication also is necessary to raise awareness of topics some may find uncomfortable.

Lessons from Peloton’s Treadmill Recall Reminiscent of Other Crises

May 6th, 2021 by

From a PR viewpoint, Peloton is a good news/bad news story. First, the relatively good news. Peloton apologized yesterday (May 5) for failing to act promptly on reports that its secondary line of equipment, treadmills,… Continued

How Communicators Can Help Educate America on AAPI Heritage

May 5th, 2021 by

Misinformation and misrepresentation are partly responsible for the rise of hate and violence against Asian Americans. During Asian American and Pacific Islander Heritage Month, communicators can help bring awareness to stories and struggles of a community that continues to be a target of hate.

A Chat with Dexter Hunter-Torricke, Lead Communicator, Facebook Oversight Board

May 5th, 2021 by

How would you like to lead communications for the new Facebook Oversight Board, which was created to adjudicate content-moderation issues for the behemoth social platform? For Dexter Hunter-Torricke, his greatest challenge, right now, is explaining to the public what the board is and does.