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PRNEWS welcomed Samantha Qualls, vice president, Marino PR. We discussed how PR is approaching cannabis messaging and education as legalization becomes more widespread.

All that glitters is not gold. The Beijing Olympics may damage reputations of companies associated with the games.

And while this seems like a good idea in theory, questions will and have emerged regarding COVID rapid test coverage. Questions that front-line communicators will be responsible for answering.

In the long run, do crisis prep and reputation mean anything? 2022 may provide early answers.

Where communicators once saw the term influencer in marketing plans, they’re now finding “creator.” How are they different and what should you know?

For this month’s data column, we took a look at the top topics posted by both B2B and B2C brands in 2021. While both posted generally on sustainability, DEI and pandemic-related topics, the keywords that found the most engagement varied greatly between the B2C and B2B brands, according to exclusive data from Shareablee.

How to salvage the situation when your executive cancels a media interview or postpones last-minute.

We asked PR pros about technologies they’ll see in their offices. In addition, what will communicators need to explain to the public.

Nearly all surveys show journalists value their time. So, why do companies ask them to navigate unfriendly newsrooms for basic information and contacts?

COVID-19 has made the start of 2022 bittersweet. Our author urges PR pros to consider some small upbeat trends in the midst of the pandemic.