Topics

As we approach Thanksgiving, we offer an essay that expresses one PR pro’s gratitude for the industry. It’s our way of wishing you a wonderful holiday.

With experience in crisis, PR professionals may have to utilize their own tactics when it comes to diffusing an all-out brawl at a Thanksgiving family gathering. 

Crisis pros can learn from firefighters. While firefighters’ reverence for training is well known, it’s not automatic. They, too, battle complacency.

We chatted with PR professionals embedded in the tech industry to identify a non-exhaustive list of emerging technology terms. We also created a section for those not-yet included in the Stylebook, to provide suggestions for standard use.

PRSA chair and newly named Lambert CEO Michelle Olson says PR leadership in 2022 will mix strategy and empathy.

During this week’s PRNEWS Live, former General Mills global CMO Ivan Pollard says Betty Crocker knows about cake and authentic consumer engagement.

PRNEWS asked some successful communications entrepreneurs for their advice on starting a business, as well as tips on turning the tables and conducting self-promotional PR. 

Marketing and communication professionals gathered virtually Tuesday to celebrate the PRNEWS Platinum Awards, which mark excellence across people, teams and campaigns.

There used to be a belief that businesses could, and indeed should, stay away from the campaign trail. Sure, they donate to candidates and often have lots of lobbyists. But, it was not seen as their role to try and support or strengthen the democratic process itself. That all changed in 2020.

Companies are collections of people. So, one way to judge them is how they measure up during challenges, or a crisis. A Salesforce survey of 12,000 global consumers and 3,600 B2B buyers provides evidence.Polling people during the first year of the COVID-19 pandemic, the survey found 90 percent say how a company acts during a crisis demonstrates its trustworthiness.