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A stunt for a stunt’s sake offers little measurable value. From that viewpoint, MLB’s ‘Field of Dreams’ game is a mystery.

One organization remains top of mind when it comes to disaster response—the Red Cross. If anything, these disasters showcase how essential communications are to a crisis.

Ken Fields, SVP and senior partner, Americas crisis lead, at FleishmanHillard, and Ben LaBolt, partner, Bully Pulpit Interactive, often ‘parachute’ into a crisis. We asked them what they like to see when they get there. In short, the answer was preparation. Companies with a crisis infrastructure, a set of plans and procedures and a well-practiced team will be several steps ahead when outside crisis pros arrive.

PRNEWS Live welcomed Diane Anderson-Minshall, the CEO and Editorial Director of Pride Media. We spoke on authenticity, pitching and how to keep Pride conversations going throughout the entire year.

With the UN report (Aug. 9), sustainability’s visibility gets another boost. Yet it’s not a slam dunk for brands to communicate sustainability practices. Here are ways they can succeed.

After a beloved staple of New York City wildlife was killed, online responses ranged from grief to outright ire at the Central Park Conservancy for not taking responsibility. Emotional tone and accountability are key in moments like these, as PR pros know.

Disney attacked popular actress Scarlett Johansson as money-hungry during a pandemic. Instead, Disney ended up hurting its reputation.

Another round of surveys demonstrates the importance of persistence when it comes to media relations. And with all the surveys floating around, are your company’s employees experiencing survey fatigue? There’s a cure.

Congratulations, you’ve placed a thought-leadership article in a top publication. But have you made sure it’s optimized for SEO? Here are a few easy tips that can help.

During these tense times, employee communication remains a top priority for communicators. Whether it’s discussing changes to ever-evolving COVID protocols or delivering clear, consistent communication regarding procedures for employee safety, public relations professionals need to be prepared with a lot more words than “thoughts and prayers.”