A strong reputation can be a useful defense during a PR crisis. But can we manage reputation? Yes, say ReputationDividend and Signal AI, among others. Yet, as you will see, reputation measurement is not without hurdles.
Topics
A Strong Corporate Reputation Can Help During Crises; Now Go Measure It
February 15th, 2022 by Seth Arenstein
Post-Crisis: Debrief in 2 Parts, Include Lawyers and Avoid Finger-Pointing
February 15th, 2022 by Seth ArensteinThis edition’s dialogue looks at post-crisis debriefs. Our dialoguers April Margulies, founder, Trust Relations, and Thomas Graham, president, Crosswind Media & Public Relations, tell us it’s often a chore to schedule post-crisis sessions.
The Human Touch is Necessary: An All-Inclusive Tool Remains Elusive…for Now
February 15th, 2022 by Nicole SchumanWhile broad-ranging crisis tools sound like an ideal solution, some crisis pros say they’re years away. It will take time for tech to catch up with crisis needs.
Terms You Need to Know [February 15, 2022]
February 15th, 2022 by Seth ArensteinIn this month’s buzz box, we look at the terms “trust” and “deadnaming.”
PR Has a Crisis Connection to Valentine’s Day
February 14th, 2022 by Seth ArensteinCommunicators have a special talent. They alone can stitch together love, PR crisis, email and chocolate. Here’s how.
[VIDEO] February ‘Social Break’ Covers Setting Social Media Priorities With Leadership
February 14th, 2022 by Sophie MaerowitzThis month’s Social Break explores how to set social media priorities with leadership and manage content delivery across teams with a social media manager at a government agency.
Crises Linger for Confused Spotify, Tone-Deaf Better.com and Rugby Team
February 14th, 2022 by Seth ArensteinIn gest, but only partly, the last weeks of 2021 and first days of 2022 offer enough botched PR and PR crises to assemble a March Madness-style ranking.
The Communicator’s Role in Battling Unconscious Bias
February 11th, 2022 by Andrew ByrdDespite progress in DEI efforts, unconscious bias continues to creep into the workplace. How can communicators play a role in battling this issue?
Goodell’s Annual Super Bowl Presser a Lesson in Contrasts
February 10th, 2022 by Nicole SchumanThe NFL commissioner’s pre-Super Bowl press conference was long on promises and short on solid solutions.
Managing Expectations as a Social Media Team of One
February 9th, 2022 by Sabrina MerrittBeing the lone social media manager in a company is challenging. Managing time and setting boundaries are essential to success.