Topics

A Strong Corporate Reputation Can Help During Crises; Now Go Measure It

February 15th, 2022 by

A strong reputation can be a useful defense during a PR crisis. But can we manage reputation? Yes, say ReputationDividend and Signal AI, among others. Yet, as you will see, reputation measurement is not without hurdles.

Post-Crisis: Debrief in 2 Parts, Include Lawyers and Avoid Finger-Pointing

February 15th, 2022 by

This edition’s dialogue looks at post-crisis debriefs. Our dialoguers April Margulies, founder, Trust Relations, and Thomas Graham, president, Crosswind Media & Public Relations, tell us it’s often a chore to schedule post-crisis sessions.

The Human Touch is Necessary: An All-Inclusive Tool Remains Elusive…for Now

February 15th, 2022 by

While broad-ranging crisis tools sound like an ideal solution, some crisis pros say they’re years away. It will take time for tech to catch up with crisis needs.

Terms You Need to Know [February 15, 2022]

February 15th, 2022 by

In this month’s buzz box, we look at the terms “trust” and “deadnaming.”

PR Has a Crisis Connection to Valentine’s Day

February 14th, 2022 by

Communicators have a special talent. They alone can stitch together love, PR crisis, email and chocolate. Here’s how.

The Social Shake-Up & Social Break monthly Q&A for social media managers on green background with headshot of Sabrina Merritt, Social Media Expert

[VIDEO] February ‘Social Break’ Covers Setting Social Media Priorities With Leadership

February 14th, 2022 by

This month’s Social Break explores how to set social media priorities with leadership and manage content delivery across teams with a social media manager at a government agency.

Crises Linger for Confused Spotify, Tone-Deaf Better.com and Rugby Team

February 14th, 2022 by

In gest, but only partly, the last weeks of 2021 and first days of 2022 offer enough botched PR and PR crises to assemble a March Madness-style ranking.

The Communicator’s Role in Battling Unconscious Bias

February 11th, 2022 by

Despite progress in DEI efforts, unconscious bias continues to creep into the workplace. How can communicators play a role in battling this issue?

NFL football

Goodell’s Annual Super Bowl Presser a Lesson in Contrasts

February 10th, 2022 by

The NFL commissioner’s pre-Super Bowl press conference was long on promises and short on solid solutions.

Managing Expectations as a Social Media Team of One

February 9th, 2022 by

Being the lone social media manager in a company is challenging. Managing time and setting boundaries are essential to success.