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The additional burden that women must look like the Kardashians has resurfaced. Fortunately, PR pros can help move society away from this antiquated trope.

It’s reasonable to say the public implications of Twitter’s appointment of Musk could become complicated, to say the least.

Deciding to remain in or leave Russia seems like a black-and-white issue for companies. It’s not. The complexity is causing headaches for PR pros.

Familiarity with the C-Suite’s viewpoint is a critical element for successful media relations. Timing and planning are vital post-pandemic.

We asked Johnson how to choose which influencers to use in public awareness campaigns and how to advocate to leadership to use influencers in this capacity.

For B2B companies, social video is on the rise. In fact, video engagement on Facebook grew 31 percent year-over-year from Feb 2021 to Feb 2022 for these brands, according to comScore data, provided exclusively to PRNEWS.

Every industry needs someone steering messages, and several PR agencies have taken the lead to promote positive conversation despite the continuing stigma surrounding CBD and cannabis.

Women feel the pandemic disproportionately affected them. Some PR firms are offering more support at home and in the office. 

A common refrain PR pros hear from executives they represent is, ‘Why don’t I get called as a source?’ Here’s how to respond.

There’s little doubt about how much trouble disinformation causes. Moreover, the public holds PR and marketing, among others, partly responsible.