In this interview, we meet #SSU2022 speaker Aaron Bisman, VP, audience development at Sesame Workshop. He discusses social media measurement challenges.
Topics
A PR Priority: Raising Awareness Around Mental Wellness
March 30th, 2022 by Brandi BoatnerPR should address staffers’ mental health. Listening to employees and communicating wellness efforts are good first steps.
PR Offers Will Smith and Chris Rock a Path Forward
March 30th, 2022 by Daniel ReneIt’s not easy to apologize, especially after a heated exchange. Fortunately, there’s a way forward for Will Smith and Chris Rock. PR can help.
Repairing Will Smith’s Reputation Step by Step
March 29th, 2022 by Aaron MaysThe fallout from Will Smith slapping Chris Rock during the Oscars offers numerous PR takeaways. Here’s how one PR pro advises Smith’s team to proceed.
Judge Ketanji Brown Jackson’s Confirmation: A Case Study for Media Trainers
March 28th, 2022 by Wendy RoundtreeJudge Ketanji Brown Jackson’s confirmation hearings offered how-to lessons in remaining composed in the face of difficult interview questions.
Accountability: Companies Should Measure Their Social Justice, DEI Efforts
March 28th, 2022 by Seth ArensteinCompanies that are serious about their social justice and DEI work must measure it and hold themselves accountable, says Fenton CEO Valarie De La Garza.
[VIDEO] PRNEWS Talks with Georgia Galanoudis, NYWICI About the State of Women in PR
March 24th, 2022 by Nicole SchumanPRNEWS talked with Georgia Galanoudis, New York Women in Communications president-elect and chief experience officer at HIMSS, to discuss the state of women in PR.
How Live Events Remind Us of Connecting and Pivoting
March 23rd, 2022 by Laura BruscaAs we celebrate Women’s History Month, our writer discusses the importance of networking with women communicators during in-person events.
Communication Lessons from the Fog of Russia’s War in Ukraine
March 22nd, 2022 by Dustin SigginsUkraine and Russia are employing different communication tactics as they aim messages at disparate target audiences. The result, in part, is confusion.
The Browns Take a PR and Reputation Gamble on Deshaun Watson
March 21st, 2022 by Hinda MitchellThe Cleveland Browns are risking the team’s PR and reputation as it acquires star player Deshaun Watson. Will the gamble pay off?