Topics

Why Social Media Marketers Should Emphasize Long-Term View of Engagement

March 31st, 2022 by

In this interview, we meet #SSU2022 speaker Aaron Bisman, VP, audience development at Sesame Workshop. He discusses social media measurement challenges.

A PR Priority: Raising Awareness Around Mental Wellness

March 30th, 2022 by

PR should address staffers’ mental health. Listening to employees and communicating wellness efforts are good first steps.

PR Offers Will Smith and Chris Rock a Path Forward

March 30th, 2022 by

It’s not easy to apologize, especially after a heated exchange. Fortunately, there’s a way forward for Will Smith and Chris Rock. PR can help.

Repairing Will Smith’s Reputation Step by Step

March 29th, 2022 by

The fallout from Will Smith slapping Chris Rock during the Oscars offers numerous PR takeaways. Here’s how one PR pro advises Smith’s team to proceed.

Judge Ketanji Brown Jackson’s Confirmation: A Case Study for Media Trainers

March 28th, 2022 by

Judge Ketanji Brown Jackson’s confirmation hearings offered how-to lessons in remaining composed in the face of difficult interview questions.

diversity hands in

Accountability: Companies Should Measure Their Social Justice, DEI Efforts

March 28th, 2022 by

Companies that are serious about their social justice and DEI work must measure it and hold themselves accountable, says Fenton CEO Valarie De La Garza.

[VIDEO] PRNEWS Talks with Georgia Galanoudis, NYWICI About the State of Women in PR

March 24th, 2022 by

PRNEWS talked with Georgia Galanoudis, New York Women in Communications president-elect and chief experience officer at HIMSS, to discuss the state of women in PR.

How Live Events Remind Us of Connecting and Pivoting

March 23rd, 2022 by

As we celebrate Women’s History Month, our writer discusses the importance of networking with women communicators during in-person events.

Communication Lessons from the Fog of Russia’s War in Ukraine

March 22nd, 2022 by

Ukraine and Russia are employing different communication tactics as they aim messages at disparate target audiences. The result, in part, is confusion.

NFL football

The Browns Take a PR and Reputation Gamble on Deshaun Watson

March 21st, 2022 by

The Cleveland Browns are risking the team’s PR and reputation as it acquires star player Deshaun Watson. Will the gamble pay off?