For many, the pandemic brought the realization that the goals they set for their life were not the ones that would bring them happiness.
Stories by Andrew Byrd


Starbucks Labor Controversy Sparks Discussion About Unionizing and Company Reputation
May 17th, 2022 by Andrew ByrdStarbucks Workers United made claims against Starbucks in Buffalo, N.Y., that accused the company of interfering with employees working to unionize.

#DetoxYourFeed: Creating an Online Narrative of Self-Love for Today’s Youth
May 9th, 2022 by Andrew ByrdIn #DetoxYourFeed, Dove is looking to improve mental health of teens by encouraging social media unfollows.

Opting Out of Mother’s Day: A Step Forward in Inclusive Marketing
May 5th, 2022 by Andrew ByrdMother’s Day can be difficult for some. That’s why companies are allowing their communities the ability to opt out of certain types of Mother’s Day promotional emails.

Updating Websites is Best Move in a Confusing COVID Moment
April 27th, 2022 by Andrew ByrdIt’s a confusing time for the country and communicators. Often the best first step in relaying new COVID policies is updating web sites.

BET Social Impact Chief: Social Change is ‘a Long Game’
April 21st, 2022 by Andrew ByrdDeveloping your company’s social impact initiative is a daunting task, but do your homework yet don’t overthink it, says BET Networks’ Jeanine Liburd.

The Role of ESG Reports in Creating a Sustainable Future
April 19th, 2022 by Andrew ByrdThese annual reports are the first step to holding companies accountable for choosing sustainable practices that are vital to creating a livable future for generations to come.

When Well-Managed Controversy is a Plus: The Rise of Lil Nas X
April 7th, 2022 by Andrew ByrdThe use of controversy to bolster public image is nothing new, but is all publicity good publicity?

Campion’s Gaffe Highlights Delicate Art of the Punchline
March 21st, 2022 by Andrew ByrdDuring her speech at the Critics’ Choice Awards, Jane Campion’s remarks were seen as minimizing the Williams sisters’ legacy.

PR Advice for Openly Political Artists: Know the Consequences
March 1st, 2022 by Andrew ByrdPR advice is clear for artists who work globally and are openly political: know the consequences. Several Putin allies are learning this the hard way.