Stories by Andrew Byrd

In this Q&A, Susie Tappouni, head of Corporate Affairs at Amgen and Sue Schwartz, co-founder of Stand Up To Cancer, discuss how their organizations worked with Beast Philanthropy and the St. Baldrick’s Foundation to bring the patient perspective to a creator-led campaign.

As creators increasingly shape how people discover brands’ products and experiences, Communications teams are building dedicated creator programs to help promote in-person events.

Crayola’s new adult product launch is as much a communications test as it is a marketing play. With Crayola All Grown Up, the 123-year-old brand speaks directly to adults who already color for calm, creativity and self-expression.

Pure Storage became Everpure earlier this year. But before the new name could be introduced to customers and investors, the company had to prepare for another audience first: its employees.

The concept of patriotism holds a nuanced meaning to different demographics in the country.

On June 24 the U.S. Supreme Court voted to overturn Roe v. Wade, ending federal constitutional protections for abortions and signaling many companies to release statements about employee health protections.

[Editor’s Note: One of the most popular articles on prnewsonline.com is a review and summary of AP style. We took that as a sign and decided to deliver a series of AP style updates for… Continued

Juneteenth, an historic holiday celebrated June 19, commemorates the emancipation of enslaved Black Americans. Begun in Galveston, Texas, in 1865, it is recognized annually in parts of the United States. Last year Juneteenth became a… Continued

Creating a well-known, successful brand takes more than monetary considerations. Cultivating a brand’s purpose is essential to make it identifiable and sustainable in the marketplace, according to Jo Ann Herold, Honey Baked Ham’s CMO.  The… Continued

Our second dive into the “Offbeat PR” series highlights the PR team behind the TUSHY bidet.