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Pre-COVID, sending SWAG and setting up press events were basic media relations tactics. The pandemic has prompted much more creativity.

A professor at an HBCU ‘went beyond’ for our author, influencing her career choice. In turn, she now offers ways PR pros can advocate for HBCU students.

We asked Jeff Lambert, CEO, Lambert Global, about investor relations trends and maintaining corporate values when C-suite members take independent stands.

Mickelson acknowledges his faux pas, but turns the conversation to the PGA and the need for the sport of golf to change. He seems to shun responsibility. 

Quit pretending that a sincere apology is an effective PR tactic, the author argues. Hang tough. Apologizing during a crisis could ruin you.

Companies and organizations need to move beyond Black History Month. Year-long engagement will bolster your DE&I effort, our writer argues.

We praise PR for the good it does. So, we must report when members of the profession act badly. This week was one of those times.

Dorsey’s group works extensively with creators and influencers to produce dynamic social and marketing content. We chatted about the burgeoning creator economy.

Does the Joe Rogan-Spotify incident signify a turning point for crisis communication since both Rogan and Neil Young emerged victorious?

Erstwhile Levi’s brand president Jennifer Sey published an essay announcing her resignation from the company, reviving unanswered questions about employee activism.