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Hispanic Diversity in PR: A Slow Work in Progress

October 13th, 2021 by

The prominence of multiculturalism in media is very noticeable. Still, it has been painfully slow. As Latinos conclude celebrating Hispanic Heritage Month this week, emphasizing representation is as relevant as ever.

Former Raiders coach Jon Gruden on a Raiders billboard

Gruden, Raiders and the NFL Have Some Explaining to Do

October 12th, 2021 by

When The New York Times released a report on Friday (Oct. 8) regarding a racist email sent by now former Las Vegas Raiders coach, Jon Gruden, the clock began to tick concerning the team’s response. 

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Indigenous Peoples’ Day 2021: Communication Takeaways

October 11th, 2021 by

For Indigenous Peoples’ Day, President Biden issued a proclamation that included some communication best practices. Some brands weaved celebration of Indigenous culture and acknowledgement of centuries-long displacement and discrimination throughout their internal and external communication.

Urban Meyer and Facebook Seeking Trust

October 7th, 2021 by

Jaguars coach Urban Meyer and Facebook founder Mark Zuckerberg have plenty in common. Both should heed the advice of Shad Khan, the Jaguars’ owner.

5 Tips to Help PR Pros Win at Meetings

October 6th, 2021 by

A multitude of meetings is part of the PR pro’s job. Here are five tips to help you make meetings more productive.

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Not Strictly a Sales Vehicle: What to Consider Before You Decide to Produce a Branded Podcast

October 5th, 2021 by

Should your organization invest in podcasting? Is there value from a brand perspective in producing a podcast?

Facebook page says sorry something went wrong during Facebook outage on Oct. 4

Facebook Outage Serves as a Reminder to Diversify Communications Platforms

October 5th, 2021 by

For many brands and organizations, Facebook serves as the main platform for advertising, retail outreach, virtual events and customer service. Some smaller businesses even use it as an alternative to a website to distribute information and promote their brand. However, much like any other service, especially a free one, users should be prepared for any sort of closure or resource failure. 

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California Oil Spill Is a PR Crisis in Dire Need of Cleanup

October 4th, 2021 by

Southern California is reeling after a pipeline failure dumped 126,000 gallons of oil into the Pacific three miles from the Orange County coast. The pipeline company’s crisis communications response thus far has been underwhelming.

Sign of the Times: Consumers Engage with Posts Providing Cybersecurity Tips, News, Products

October 1st, 2021 by

In light of an increase in cyberattacks and to honor Cybersecurity Awareness Month this month, we asked data partner Shareablee to track consumer engagement with cybersecurity terms on several social media platforms.

Feds Get Serious About How and When Companies Communicate Cyber Incidents

October 1st, 2021 by

The ubiquity of cybercrime has made communication about it a subspecialty that PR pros need to acquire. Or they must hire communicators and lawyers with knowledge of cyber jargon, technology, rules and regulations.