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It’s not a secret that some journalists complain about PR pros. Likewise, communicators grouse about media members. Analysis of recent data about the two professions cements some well-known differences, but also raises less-mentioned similarities. Perhaps… Continued

It’s a confusing time for the country and communicators. Often the best first step in relaying new COVID policies is updating web sites.

In PR we contend with many myths that continue to endure despite advances in the profession. Some of the most enduring relate to the science of PR. In this column, we will expose some PR conventions as myths, while explaining why they’re myths and sharing supportive details about the true state of the profession.

Perhaps PR can’t control the media, but it can shape the message. Our author argues in favor of companies responding promptly.

You can be sure the Twitter PR department has its hands full today as well into the far future with Elon Musk at the helm.

This is a moment for sustainability and companies should take part. Yet, greenwashing is pervasive. These tips help communicate an environmental commitment.

Developing your company’s social impact initiative is a daunting task, but do your homework yet don’t overthink it, says BET Networks’ Jeanine Liburd.

PRNEWS today announced the winners of its 2022 Social Impact Awards, which celebrates communicators and campaigns who use their platforms to better their communities and the global community.

During this interview, we asked Laura Burke, the CCO of Santander Bank US, about her priorities, keeping the human touch in messaging, measuring reputation and crisis communication.

Some communicators claim they can control the media. They can’t, our author argues, though there are methods for handling negative coverage.