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We asked Johnson how to choose which influencers to use in public awareness campaigns and how to advocate to leadership to use influencers in this capacity.

For B2B companies, social video is on the rise. In fact, video engagement on Facebook grew 31 percent year-over-year from Feb 2021 to Feb 2022 for these brands, according to comScore data, provided exclusively to PRNEWS.

Every industry needs someone steering messages, and several PR agencies have taken the lead to promote positive conversation despite the continuing stigma surrounding CBD and cannabis.

Women feel the pandemic disproportionately affected them. Some PR firms are offering more support at home and in the office. 

A common refrain PR pros hear from executives they represent is, ‘Why don’t I get called as a source?’ Here’s how to respond.

There’s little doubt about how much trouble disinformation causes. Moreover, the public holds PR and marketing, among others, partly responsible.

In this interview, we meet #SSU2022 speaker Aaron Bisman, VP, audience development at Sesame Workshop. He discusses social media measurement challenges.

PR should address staffers’ mental health. Listening to employees and communicating wellness efforts are good first steps.

It’s not easy to apologize, especially after a heated exchange. Fortunately, there’s a way forward for Will Smith and Chris Rock. PR can help.

The fallout from Will Smith slapping Chris Rock during the Oscars offers numerous PR takeaways. Here’s how one PR pro advises Smith’s team to proceed.