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You can be sure the Twitter PR department has its hands full today as well into the far future with Elon Musk at the helm.

This is a moment for sustainability and companies should take part. Yet, greenwashing is pervasive. These tips help communicate an environmental commitment.

Developing your company’s social impact initiative is a daunting task, but do your homework yet don’t overthink it, says BET Networks’ Jeanine Liburd.

PRNEWS today announced the winners of its 2022 Social Impact Awards, which celebrates communicators and campaigns who use their platforms to better their communities and the global community.

During this interview, we asked Laura Burke, the CCO of Santander Bank US, about her priorities, keeping the human touch in messaging, measuring reputation and crisis communication.

Some communicators claim they can control the media. They can’t, our author argues, though there are methods for handling negative coverage.

These annual reports are the first step to holding companies accountable for choosing sustainable practices that are vital to creating a livable future for generations to come.

#SSU2022 speaker Jennifer Apy, CMO, Chief Insiders, offers tips on how B2B social marketers can utilize LinkedIn to bolster conversion and engagement.

PR pros who watch sports on TV are getting a bonus. The announcers often provide free PR tutorials, veteran communicator Arthur Solomon argues.

Some free speech offenders, like pro football’s Cam Newton, may need to do some soul searching before they issue an apology.