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We explain common COVID terminology and AP style, which is intended to ensure proper use in announcements and releases.

The legal case against Burger King’s Whopper raises an interesting question for PR. When is a little truth stretching permissible?

This month’s Social Break explores social media crises. It covers crisis prep, crisis response action and post-crisis reporting.

The use of controversy to bolster public image is nothing new, but is all publicity good publicity?

PRNEWS announced the winners of its 2022 Digital + Social Media Awards.

A temporary rebrand like Cracker Jill can take a lot of time, energy and creativity, but the payoff can be a reputation boon.

The additional burden that women must look like the Kardashians has resurfaced. Fortunately, PR pros can help move society away from this antiquated trope.

It’s reasonable to say the public implications of Twitter’s appointment of Musk could become complicated, to say the least.

Deciding to remain in or leave Russia seems like a black-and-white issue for companies. It’s not. The complexity is causing headaches for PR pros.

Familiarity with the C-Suite’s viewpoint is a critical element for successful media relations. Timing and planning are vital post-pandemic.