It’s never easy to announce that your company is leaving a huge market, or that you are making that decision “to improve the company’s financial strength.” State Farm’s communications team deserves credit for limiting brand damage by choosing a simple, straightforward statement that said and did all of the right things.
Stories by Dustin Siggins
Why It’s Sometimes Best to Use Silence Before and During a CrisisMay 12th, 2023 by Dustin Siggins
Like anything else, silence is the right solution under the right circumstances. Our contributor discusses recent events and shares when it’s the right time to remain quiet.
How to Set Expectations with Executives on Your Media OutreachApril 3rd, 2023 by Dustin Siggins
Speaking executives’ language is a huge step toward building a successful long-term relationship. But now comes the hard part: continually engaging executives so they will trust the process will lead to achieving top-line goals six, 12 or even 18 months from now. Thus, it is imperative to set expectations that executives will understand.
What Ethical Obligations Do PR Professionals Owe Clients’ Customers?February 13th, 2023 by Dustin Siggins
While PR firms can’t be expected to thoroughly audit every prospect, there are lessons we can take from FTX’s collapse to act ethically, protect our reputations, and work with the best clients.
Building a Trust Reservoir Long Before You Need ItAugust 29th, 2022 by Dustin Siggins
When a company does right by customers for years, it builds a large trust bank. That reputation reserve can help during difficult times.
Long Island Shows How Your Company Can Survive a Shark AttackJuly 12th, 2022 by Dustin Siggins
On Sunday morning, July 3, a lifeguard participating in a training exercise at Smith Point beach, a park and swimming area off the Long Island, NY, coast received the shock of his life. A shark… Continued
How PR Pros Can Adapt to Gannett’s Revised Editorial GuidelinesJune 14th, 2022 by Dustin Siggins
Gannett urged its 250 local newspapers to halt national-related op-eds in favor of regional expertise. Here’s how local pitches can work.
Gov. Kemp and Hyundai Spark Successful PR PartnershipMay 24th, 2022 by Dustin Siggins
Last Friday (May 20), Georgia governor Brian Kemp offered a master class in turning partnerships into a multi-tiered PR success. Alongside Hyundai Motor Group executives, Kemp announced the company will open a $5.5 billion electric… Continued
Communication Lessons from the Fog of Russia’s War in UkraineMarch 22nd, 2022 by Dustin Siggins
Ukraine and Russia are employing different communication tactics as they aim messages at disparate target audiences. The result, in part, is confusion.