When a company does right by customers for years, it builds a large trust bank. That reputation reserve can help during difficult times.
Stories by Dustin Siggins
Long Island Shows How Your Company Can Survive a Shark Attack
July 12th, 2022 by Dustin SigginsOn Sunday morning, July 3, a lifeguard participating in a training exercise at Smith Point beach, a park and swimming area off the Long Island, NY, coast received the shock of his life. A shark… Continued
How PR Pros Can Adapt to Gannett’s Revised Editorial Guidelines
June 14th, 2022 by Dustin SigginsGetting opinions into the press just got harder. Gannett, USA Today’s parent company and owner of 250 regional and local newspapers around the country, is urging its regional outlets to reduce editorials and opinion essays.… Continued
Gov. Kemp and Hyundai Spark Successful PR Partnership
May 24th, 2022 by Dustin SigginsLast Friday (May 20), Georgia governor Brian Kemp offered a master class in turning partnerships into a multi-tiered PR success. Alongside Hyundai Motor Group executives, Kemp announced the company will open a $5.5 billion electric… Continued
Communication Lessons from the Fog of Russia’s War in Ukraine
March 22nd, 2022 by Dustin SigginsUkraine and Russia are employing different communication tactics as they aim messages at disparate target audiences. The result, in part, is confusion.
