When a company does right by customers for years, it builds a large trust bank. That reputation reserve can help during difficult times.
Stories by Dustin Siggins
On Sunday morning, July 3, a lifeguard participating in a training exercise at Smith Point beach, a park and swimming area off the Long Island, NY, coast received the shock of his life. A shark… Continued
Getting opinions into the press just got harder. Gannett, USA Today’s parent company and owner of 250 regional and local newspapers around the country, is urging its regional outlets to reduce editorials and opinion essays.… Continued
Last Friday (May 20), Georgia governor Brian Kemp offered a master class in turning partnerships into a multi-tiered PR success. Alongside Hyundai Motor Group executives, Kemp announced the company will open a $5.5 billion electric… Continued
Ukraine and Russia are employing different communication tactics as they aim messages at disparate target audiences. The result, in part, is confusion.