With an increasing number of institutions and storefronts now mandated to shut down operations, communicators have turned to live video as a workaround for serving existing clientele and reaching new ones. Some organizations have tied live streaming directly to their core missions. Here are some tips for making the most of live streaming during the COVID outbreak (without appearing opportunistic).
Crisis Management
In Coronavirus Crisis, South Korea Shows How Government PR is Done
March 16th, 2020 by Frank AhrensSo far, no country is able to control coronavirus. Arguably, South Korea is managing it, despite taking a very heavy hit. A communicator representing the Embassy of South Korea argues the country’s daily and transparent government communications protocol is playing a large role in the nation’s successful coronavirus management.
COVID-19’s New Normal: PR Pros Busy Crafting Messages
March 12th, 2020 by Seth ArensteinFor many communicators and nearly everyone else, the past few days have been a whirlwind. Today, communicators from large and small brands and organizations were racing to react to the coronavirus’s new normal. Here’s a roundup of how brands were handling events of the day.
CORONAVIRUS UPDATES: Communications, Coverage and PR Best Practices
March 11th, 2020 by PRNEWSCheck back here for the latest updates on our coverage related to communications, public relations and the coronavirus (Covid-19) outbreak.
What Does Diversity & Inclusion Have to Do with Your Crisis Plan? Everything
March 10th, 2020 by Esther-Mireya TejedaLinking diversity and inclusion to crisis is not something communicators think of often. Yet, when an organization’s PR team does not reflect the ethnic makeup of its consumers, there is a tremendous opportunity for failed risk assessments. Simply put, less diversity can mean more bad judgement calls
Coronavirus Deserves Top-Flight Communications
March 6th, 2020 by Seth ArensteinIn a PR crisis, consistent messaging is important. In communicating about a potential health crisis, consistent, factual messaging becomes paramount. The country’s coronavirus situation is rapidly rising beyond politics. It is imperative for all communicators, including the president, to speak from the same script.
The Houston Astros Offer Lessons in How Not to Apologize
March 5th, 2020 by Dave DykesThe Houston Astros, as many know, are a baseball team. Without wanting to, the franchise and Major League Baseball have supplied a classic case study for PR education in the field of crisis communications. Most likely the outcome of the team’s disastrous crisis response will continue to be written during the coming baseball season and beyond.
Five Ways PR Pros Can Deal With Coronavirus Fallout
March 2nd, 2020 by Nicole SchumanSince the coronavirus landed on U.S. shores, the media has been working overtime—not only describing the symptoms and areas affected to those seeking information, but also in regards to how the outbreak is impacting business across the board. Whether it be the dramatic stock market drop, large-scale event postponements or travel cancellations, organizations need to take stock of what’s most important to communicate to a concerned public.
A Communications Primer for Coronavirus
March 1st, 2020 by Seth ArensteinHere’s a brief guide to what communicators should be doing and thinking about as the virus begins to make its way across the country.
Delaying Crisis Response: The Astros vs Beijing’s COVID-19 Cover-up
March 1st, 2020 by Katie PaineMeasurement guru Katie Paine compares China’s cover-up of the coronavirus and the Houston Astros’ long delay before admitting guilt in the sign-stealing scandal. Neither entity helped its reputation when it chose to ignore a crisis. Prompt response and owning your mistakes still makes the most sense.