Stories by Dave Dykes

PR Lessons from G/O Media’s Fallout with Deadspin Staff

November 7th, 2019 by

We’re guessing the sudden and untimely death of Deadspin (no pun intended) as a purveyor of no-holds-barred sports and social commentary will provide a case study for business students in what not to do with a successful endeavor. This post, from PR pro Dave Dykes and PRNEWS staffer Nicole Schuman, argues that the incident also offers a bevy of PR lessons.