Stories by Dave Dykes

The Houston Astros Offer Lessons in How Not to Apologize

March 5th, 2020 by

The Houston Astros, as many know, are a baseball team. Without wanting to, the franchise and Major League Baseball have supplied a classic case study for PR education in the field of crisis communications. Most likely the outcome of the team’s disastrous crisis response will continue to be written during the coming baseball season and beyond.

PR Lessons from G/O Media’s Fallout with Deadspin Staff

November 7th, 2019 by

We’re guessing the sudden and untimely death of Deadspin (no pun intended) as a purveyor of no-holds-barred sports and social commentary will provide a case study for business students in what not to do with a successful endeavor. This post, from PR pro Dave Dykes and PRNEWS staffer Nicole Schuman, argues that the incident also offers a bevy of PR lessons.