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Measurement Myths that Hamper Public Relations

April 27th, 2022 by

In PR we contend with many myths that continue to endure despite advances in the profession. Some of the most enduring relate to the science of PR. In this column, we will expose some PR conventions as myths, while explaining why they’re myths and sharing supportive details about the true state of the profession.

A Bank CCO Who Mixes Internal Communication and Measurement

April 20th, 2022 by

During this interview, we asked Laura Burke, the CCO of Santander Bank US, about her priorities, keeping the human touch in messaging, measuring reputation and crisis communication.

Explaining Decisions on Russia: Begin with Why and Don’t Over-Communicate

April 5th, 2022 by

Deciding to remain in or leave Russia seems like a black-and-white issue for companies. It’s not. The complexity is causing headaches for PR pros.

Knowing the C-Suite’s Views is Key for Successful Media Relations

April 4th, 2022 by

Familiarity with the C-Suite’s viewpoint is a critical element for successful media relations. Timing and planning are vital post-pandemic.

Press Play: Business Services Videos on Facebook Enjoy 31% YOY Rise in Consumer Engagement

April 4th, 2022 by

For B2B companies, social video is on the rise. In fact, video engagement on Facebook grew 31 percent year-over-year from Feb 2021 to Feb 2022 for these brands, according to comScore data, provided exclusively to PRNEWS.

Media Relations Challenges, Opportunities of Working in Cannabis PR

April 1st, 2022 by

Every industry needs someone steering messages, and several PR agencies have taken the lead to promote positive conversation despite the continuing stigma surrounding CBD and cannabis.

How PR Pros, Marketers Can Combat Disinformation

March 31st, 2022 by

There’s little doubt about how much trouble disinformation causes. Moreover, the public holds PR and marketing, among others, partly responsible.

diversity hands in

Accountability: Companies Should Measure Their Social Justice, DEI Efforts

March 28th, 2022 by

Companies that are serious about their social justice and DEI work must measure it and hold themselves accountable, says Fenton CEO Valarie De La Garza.

Ukraine’s a ‘Game Changer,’ Companies Must Take Political Stands

March 17th, 2022 by

Not long ago companies could steer clear of politics. That option’s gone, courtesy of Russia’s invasion of Ukraine, Ambassador Francisco Santos says.

Increasing ROI by Aligning PR and Marketing

March 1st, 2022 by

With COVID variants lingering and uncertainty about future variants, some industry events will either be virtual, hybrid or have low attendance. Marketing departments need new ways to connect and educate prospects and build a qualified pipeline. Creating strategic alignment between your PR and content marketing goals can increase ROI from both while filling the gap in-person events have left.