Subscription Content

Mark Zuckerberg, Co-CEO, Facebook

Facebook Usage Steady Despite Cambridge Analytica Incident and Capitol Hill Hearing

May 15th, 2018 by

One of the final parts of the diagnosis on Facebook’s health has arrived and the patient seems nearly fully recovered. Usage in the U.S., Facebook’s home country, has not budged despite the platform’s most difficult period since it went public in 2012. Security remains a concern to users, though, and Facebook’s demographic means it remains the adult in the room of social media channels.

shutterstock_242742115

In Spain It’s Good to Be the King, Particularly When ‘Have It Your Way’ Means a Free Whopper

May 15th, 2018 by

Burger King scotched its Have It Your Way slogan back in 2014, but it still urges customers to personalize their burgers. That was part of the conception behind a recent campaign in Spain, where the brand’s Instagram account polled visitors to pick their favorite toppings in exchange for a free Whopper, customized with toppings from the survey. The effort turned out to taste good for both the brand and Instagram respondents.

shutterstock_219841084 (1)

The Week in PR

May 15th, 2018 by

A weekly roundup of news, trends and personnel moves in communications and marketing. This week’s stories include unusual times in journalism as exemplified by Univision, Gizmodo, Deadspin, Splinter, the NY Times and the Denver Post; and more tight-lipped treatment from Nike as more senior executives are jettisoned, including a senior female.

Yummy-Healthy-Food-Wallpaper

Consumer Engagement with Food Influencers Down 15% in Q1’18

May 8th, 2018 by

We take a look at food influencers and find that consumer engagement with their posts was down nearly 50% in the first quarter of 2018. Once again our data partner Shareablee provides the data exclusively to PR News.

xfind-people-lawn.jpg.pagespeed.ic.T0oNdsO5MN

Consumers Want Personalized Online Experiences But Brands Should Avoid Getting Creepy

May 8th, 2018 by

Customers want personalized experiences, but brands, despite the plethora of technology available to them, are failing to provide them in a satisfactory way, a new survey from Accenture says. The key, it argues, is to guide consumers through experiences as opposed to dictating them.

Microphone

Marketers’ Delight: Podcast Listeners Skew Young and Male and Tend to Listen to Full Show

May 8th, 2018 by

Podcasts remain a niche marketing tool, though they can be an attractive element. Those who listen to them regularly often take in some 7 shows each week and tend to stick through the entire podcast. The demo is young and male, a marketer’s delight.

New-York-City-Skyline

Advertising to Rise 7% to $629 Billion in 2018, Digital Will Jump to Nearly 50% of Spending

May 8th, 2018 by

eMarketer makes its predictions for global media spending, estimating rises for media spending overall and digital spending. N America will continue to lead spending, although Asia-Pacific will eclipse it around 2020, eMarketer says.

VP Biden hires communications director.

Tesla, White House Correspondents’ Assoc. Stumble Through News Cycles

May 8th, 2018 by

Brands and organizations can rest on their laurels no longer. Even darlings of the media and Wall Street, such as Tesla, are prone to crises these days. Katie Paine looks at how Tesla and founder Elon Musk and the White House Correspondents’ Association handled recent crises.

shutterstock_499219087

How T-Mobile and Advanced Energy Use Employee Advocates to Bolster Corporate Reputation

May 1st, 2018 by

With brands and government finding their reputations on the wane, companies are turning to employee-advocates to augment their public relations. Executives from T-Mobile, Advanced Energy and Bloomberg discuss best practices.

shutterstock_566888572

Nonprofits’ Engagement Drops 50% in Q1; PETA’s Instagram Growth Up 55%

May 1st, 2018 by

Consumer engagement with social posts fell 50% in the first quarter of 2018, though audience figures rose, according to exclusive data provided to PR News by Shareablee.