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One of the few certainties during the period we’re living in is how uncertain it is. That makes communication more complex. Communicators know flexibility and adaptability are vital in message creation at a time of potential global political instability, inflation and possible recession, supply chain hang-ups and a pandemic that lingers. Still, even experienced communicators stumble.

Several congressional hearings prove companies aren’t heeding crisis communication basics. The results are awful.

For CPG companies, consumer engagement with Instagram videos rose 52 percent year-over-year, from March 2021 to March 2022, according to Shareablee powered by Comscore. Engagement, or actions, is the sum of likes, shares and comments.… Continued

[Editor’s Note: As part of the PRNEWS Social Impact Awards April 20, 2022, in Pentagon City, VA, we convened a roundtable of honorees. We discussed a variety of issues, from who should decide which social issues… Continued

Relaying messages about higher prices is often the communicator’s job. Here are some ways to do it well.

Since the beginning of the pandemic, hate crimes against the Asian community have increased. Indeed, they rose 339 percent in 2021–an unprecedented level. Surrounded by so much hate and misunderstanding, we often wonder what can… Continued

In PR we contend with many myths that continue to endure despite advances in the profession. Some of the most enduring relate to the science of PR. In this column, we will expose some PR conventions as myths, while explaining why they’re myths and sharing supportive details about the true state of the profession.

During this interview, we asked Laura Burke, the CCO of Santander Bank US, about her priorities, keeping the human touch in messaging, measuring reputation and crisis communication.

Deciding to remain in or leave Russia seems like a black-and-white issue for companies. It’s not. The complexity is causing headaches for PR pros.

Familiarity with the C-Suite’s viewpoint is a critical element for successful media relations. Timing and planning are vital post-pandemic.