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Study Measures How Some Brands Increase Shareholder Value After a Crisis

October 1st, 2018 by

A new report using analytics puts a numerical value on how brands react to PR crises. It also says the market predicts within five days whether or not a brand’s value will gain or decline based on how it reacts to crisis.

Nike and Columbia Gas Show Two Sides of Silence During a Crisis

October 1st, 2018 by

Last month in these pages there was a discussion of how quickly brands and organizations should react to PR crises. An immediate reaction is rarely advisable, although in situations where public safety is

How to Launch Social in a Regulated Industry

October 1st, 2018 by

This case study shows how health insurance provider AETNA is traversing the difficult terrain of regulation and still managing to mount a robust social media effort.

Voice, Collaborative and eLearning Technologies to Bolster Your Productivity and Reduce Email

October 1st, 2018 by

Each month we ask communicators to unload their toolkits and tell us what falls out. In other words, what technologies and tools do they find most effective as they do their job? This month we talk technology and tools with Tejas Totade, head of emerging technologies at Ruder Finn, and Andrew Cross, VP, PR, at WalkerSands. Totade says voice will be the next big business technology.

Their edited responses to our questions about technologies and tools they use at their business and how they’d improve them are below.

A Look at How Dell Inc. Organizes its Immediate Crisis Response

October 1st, 2018 by

Our slide feature this month offers a look at how Dell Inc. uses a 5-step approach to managing PR crises.

Titles, Org Charts Change to Meet Demands of Integrated Efforts and Strategic Communications

October 1st, 2018 by

This month our regular roundtable feature asks senior communicators about how titles in the industry are changing and in what ways are communications teams reorganizing themselves.

Takeaways from Nike-Kaepernick Campaign, Crisis Analytics and New to the Resource Center

October 1st, 2018 by

In each edition of PR News we highlight takeaways from select articles as well as important additions to the PR News Resources Center, which is available to paid subscribers only.

How Spreading SEO Across Departments Can Help Make Data and Analytics Higher Priorities

September 1st, 2018 by

A few years ago it seemed breaking down silos between sales and marketing was one of the hot topics in PR. In a way, reducing silos also can be used to build an SEO team, as Randy Hui of the Pancreatic Cancer Action Network argues. But don’t forget the importance of education, he adds.

How an Association on a Tight Budget Used Video to Inform the Public of Its Existence

September 1st, 2018 by

Plenty of brands use video to disseminate their messages and raise awareness. But how do you do this when the primary parts of your message are almost invisible to the public? That was one of the issues facing the Canadian Society for Medical Laboratory Science, which represents lab professionals.

Most PR Pros Have Quick Access to News but Crisis Response Remains Slow

September 1st, 2018 by

A new study from PR News and Dataminr finds nearly 40% of PR professionals lack immediate access to breaking information. Roughly the same percentage admits developments about their brand caught them off-guard.