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cannabis

Industry Spotlight: Legalization and PR Opportunities Grow in CBD and Cannabis

February 26th, 2021 by

The business opportunity for cannabis (as well as CBD and hemp), appears significant, with many opportunities in the PR space–as long as communicators do the legwork and learn the sector’s intricacies. As part of our new Industry Spotlight series, PRNEWS talked to Agency A-List Top 100 honorees in the CBD and cannabis sector about working in this emerging space.

Cleaning poster from CDC and ACI

American Cleaning Institute Recalls Year of Crisis Communication

February 19th, 2021 by

While cleanliness was on most peoples’ radar, the threat of COVID-19 elevated concerns about germs to a more common topic of conversation. Enter the American Cleaning Institute, whose communication team suddenly found itself at the center of a hot topic. Here’s how it handled a bevy of queries from media and the public and spread its message.

Communicating Coronavirus: Messaging the Vaccine, Variants and Masks

February 18th, 2021 by

Have we turned the corner on coronavirus? If not, what dangers are ahead? How can brand communicators help spread accurate information to employees and the public about vaccination, mask wearing and the importance of doing as much as possible before variants go widespread, probably in mid- to late-March?

Super Bowl LIV logo

NFL, Tampa Communicate COVID Protocols: Will Super Bowl Fans Listen?

February 4th, 2021 by

On Feb. 7, the U.S. will see a first during the pandemic—22,000+ ticket holders attending the Super Bowl, in-person, at the actual venue, Raymond James Stadium, which holds 75,000 people. This of course, brings a whole new set of challenges—maintaining the health and safety of attendees. 

businesswomen

Female and Male Mentors are Keys to Success for Many Top Women in PR

February 2nd, 2021 by

We talked to PRNEWS Top Women in PR honorees about the advancements of women in the workforce, the importance of mentorship and how the industry can help tackle the challenges of working women.

diversity statement

Brands That Posted Once about DEI Received High Engagement, But Will They Act?

February 2nd, 2021 by

In the wake of calls for social justice last summer, it seemed as though every brand issued a statement or a black square. Indeed, there were plenty of brand posts about diversity, equity and inclusion (DEI).

Black PR pioneers

How Black PR Pioneers Made it Possible to Celebrate Black History

February 2nd, 2021 by

Black history has been celebrated in the U.S. for the last 95 years. The idea was conceived more than 100 years ago. Still, the stories of Black PR pioneers remain largely unknown.

emotion

Using Research to Prepare for Quick Reaction to Emotional Situations

February 2nd, 2021 by

For some in financial services the late-January phenomena of GameStop represented an existential threat. For others, it was a chance to take a position. In response, courageous executives acted. This was not possible without prior planning and consideration.

CSR

Chobani’s First Corporate Affairs Chief Sees a Reckoning on CSR Issues in 2021

February 2nd, 2021 by

In light of the Jan. 6 violence at the U.S. Capitol and the social, racial and economic unrest of 2020, we asked Cristina Alesci, Chobani’s first chief corporate affairs officer, how CEOs are thinking about promises many companies made last year, as well as what a veteran journalist brings to a corporate setting.

inclusivity

Public Goals and Regular Updates Provide Higher Accountability for Promises of Inclusivity

February 2nd, 2021 by

Societal unrest during the summer of 2020 led many businesses to take a hard look at what they represented to their audiences in terms of diversity and inclusion. Since then we’ve seen many organizations make statements and promises to practice greater inclusivity on everything from hiring to campaign content and representation. Whether or not these promises resulted in real change remains to be seen.