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Should PR Pros Think Like Futurists During This Uncertain Time?

May 3rd, 2022 by

One of the few certainties during the period we’re living in is how uncertain it is. That makes communication more complex. Communicators know flexibility and adaptability are vital in message creation at a time of potential global political instability, inflation and possible recession, supply chain hang-ups and a pandemic that lingers. Still, even experienced communicators stumble.

McKinsey, Balfour Beatty: Is it so Hard Coming Up with a Good Excuse These Days?

May 3rd, 2022 by

Several congressional hearings prove companies aren’t heeding crisis communication basics. The results are awful.

CPG Video Engagement Grows 52% on Instagram, Drops 9% on Facebook

May 2nd, 2022 by

For CPG companies, consumer engagement with Instagram videos rose 52 percent year-over-year, from March 2021 to March 2022, according to Shareablee powered by Comscore. Engagement, or actions, is the sum of likes, shares and comments.… Continued

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ESG Pros Differ About Who Should Lead Companies on Social Issues

April 30th, 2022 by

[Editor’s Note: As part of the PRNEWS Social Impact Awards April 20, 2022, in Pentagon City, VA, we convened a roundtable of honorees. We discussed a variety of issues, from who should decide which social issues… Continued

Not Too Much or Too Little: Using the Goldilocks Approach for Price Increase Messages

April 29th, 2022 by

Relaying messages about higher prices is often the communicator’s job. Here are some ways to do it well.

Museum Promotes Careers in PR as it Celebrates AAPI Pioneers

April 29th, 2022 by

Since the beginning of the pandemic, hate crimes against the Asian community have increased. Indeed, they rose 339 percent in 2021–an unprecedented level. Surrounded by so much hate and misunderstanding, we often wonder what can… Continued

Measurement Myths that Hamper Public Relations

April 27th, 2022 by

In PR we contend with many myths that continue to endure despite advances in the profession. Some of the most enduring relate to the science of PR. In this column, we will expose some PR conventions as myths, while explaining why they’re myths and sharing supportive details about the true state of the profession.

A Bank CCO Who Mixes Internal Communication and Measurement

April 20th, 2022 by

During this interview, we asked Laura Burke, the CCO of Santander Bank US, about her priorities, keeping the human touch in messaging, measuring reputation and crisis communication.

Explaining Decisions on Russia: Begin with Why and Don’t Over-Communicate

April 5th, 2022 by

Deciding to remain in or leave Russia seems like a black-and-white issue for companies. It’s not. The complexity is causing headaches for PR pros.

Knowing the C-Suite’s Views is Key for Successful Media Relations

April 4th, 2022 by

Familiarity with the C-Suite’s viewpoint is a critical element for successful media relations. Timing and planning are vital post-pandemic.