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Female-led WE Communications has an enviable track record on gender diversity. Last week it named 20-year WE veteran Elizabeth Herrera Smith EVP and head of diversity, equity and inclusion (DEI). We asked about ways PR can bolster its ethnic diversity and how small and mid-size communication shops can kickstart DEI.

Having an extensive social media strategy is a key part of crisis readiness. In addition, it can help a company take advantage of a breaking situation that falls short of crisis. A healthy social media plan

Illness, job losses, a divisive presidential race and semi-isolation have battered consumers this year. As such, they are seeking bright spots in an otherwise dark climate. It will be an atypical Thanksgiving, potentially opening new doors for brands that embrace the change.

Each year, the public relations profession celebrates the role of communications research during Measurement Month, an international collective of free educational content organized by AMEC. To recognize the importance of measurement and evaluation in public relations, we assembled a virtual roundtable to explore the latest developments and best practices of the PR Measurati in the US.

[ Editor’s Note: As the holidays near, we spoke to Kristin Berlew, senior manager, PR, B&G Foods , which owns Green Giant. We asked about the brand’s holiday plans amid uncertainty surrounding

October marked the 75th anniversary of National Disability Employment Awareness Month. To celebrate, we spoke with Rachel Carver, a senior PR specialist at Outlook Business Solutions.

Millions will enter polling stations and vote for the next president. While many of us have watched this election closely, few have considered PR’s role. Whether used positively or negatively, all candidates

For PR it’s the best of times and the worst, according to a new survey about organization from PRNEWS and the Institute of PR (IPR). More than 300 respondents tell us communication is in demand across the company, yet budgets and headcounts are stuck.

Sephora has a competitive program for influencers that includes mentoring, education and other opportunities. We look at several other trends that emerged from our annual social media conference, The Social Shake-Up, which was held virtually Sept. 28 through Oct. 1.

The US armed forces have a proud PR tradition. A look at its history shows that the services nearly abandoned PR. A panel discussion at the Museum of PR later this month will look at military PR and public affairs past and present.