Subscription Content

Influencers Cement Their Importance and ROI, Though Payment and Other Details Remain Fluid

February 1st, 2019 by

Influencers are so new to communications and marketing that the term still lacks a clear definition. What’s far clearer is the importance of influencers for marketing and communications. A new PR News-Meltwater survey shows about 50% of communicators are using influencers, and the overwhelming majority are satisfied with the ROI.

Making It Work: When Reporting to Legal Becomes an Advantage for PR Professionals

February 1st, 2019 by

The enmity between legal and PR is supposed to be a given, particularly during PR crises. In the first of a series about organization, we find that the digital era has made it important for communicators and lawyers to work in concert.

Communicators Trade Tactics for Getting Bigger Budgets, Building Relationships with Media

February 1st, 2019 by

Prior to PR News’ Media Relations Conference in December, PR News and partner PublicRelay, a media monitoring and analytics firm, convened a Communications Leadership

Public Trusts ‘My Employer’ to Lead Social and Economic Change, Edelman Barometer Shows

February 1st, 2019 by

Despite the difficulties CEOs and brands experienced in 2018, they emerged victorious in the 2019 Edelman Trust Barometer, released late last month. The public trusts businesses and CEOs most to right the ills of society. “My employer” was the most-trusted entity.

Takeaways from PRN-Meltwater Survey, Crisis Tips and New to the Resource Center

February 1st, 2019 by

In each edition of PR News we highlight takeaways from select articles as well as important additions to the PR News Subscriber Resources Center, which is available to paid subscribers.

A Novel Approach to Crisis Management: Focus on Internal and External Factors

February 1st, 2019 by

The maxim for writers is “write what you know.” Jim Lindheim followed that advice. The former Burson-Marsteller chairman has just written “Spin,” a novel with a PR crisis at its center. In this hybrid column, Lindheim offers a glimpse of the novel and provides best practices from years in the crisis-management trenches.

How the American Cancer Society and UPPAbaby Use Social Media to Re-launch and Launch

January 1st, 2019 by

With the start of a new year, brands and organizations will look roll out new products or re-launch brands. This means communicators will be asked to create campaigns and messages for them. This story contains helpful tips to use social for a re-launch and a launch.

Botched Crises of 2018 Show the Need for Speed, Transparency in 2019

January 1st, 2019 by

2018 was a blockbuster year, but only if measured in the number of boneheaded moves brands and executives made time after time. The surfeit of poor crisis responses has provided myriad lessons that should be used in 2019, Katie Paine argues.

CES Begins and Communicators See Tech Investments in AI, Video and Connected Devices

January 1st, 2019 by

The annual tech-laden mosh pit known as CES begins Tuesday at the Las Vegas Convention Center. That and the start of the year make it an excellent time to look at the technology scene, including what’s expected at CES and the implications of that for communicators and the brands and organizations they represent.

How the Motion Picture Association Uses a Simple Planning Sheet to Prepare for Crisis

January 1st, 2019 by

Effecitve crisis response is a combination of advance planning and good decision-making during the crisis. For the first Stealable Slide of 2019 we turn to a time-saving tool designed to help organizations and brands plan their crisis response.