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25 Senior Executives Look at 2019 Trends from Technology, Crisis and Social to Influencers

December 1st, 2018 by

To some extent, the mood of the moment when people are making predictions influences what they see for the year ahead. As we reached out to communicators to prognosticate for our annual predictions feature the headlines were blaring about the NY Times’ scathing expose of Facebook and its attempt to cover up Russian meddling in the 2016 U.S. presidential elections.

Establishing Trust, Breaking Through the Noise Among Communicators’ Top Challenges for 2019

December 1st, 2018 by

Our regular Roundtable feature asked senior communicators to tell us what they believe will be the toughest challenge in 2019. Perhaps concerned with the headlines of the day, many of them had trust and integrity issues on their minds. Others mentioned breaking through the clutter to get your narrative heard.

Why You are Paying Too Much for Your Media Monitoring and Reporting

December 1st, 2018 by

In last month’s PR News edition on measurement the special roundtable on measurement included a question about how communicators can hold a measurement vendor’s feet to the fire. This is an issue that has

Five Tips to Get Your Pitch Covered in Major Media

December 1st, 2018 by

One of the top issues with PR pros asked to pitch stories to the media is getting coverage in major media. So many executives think the Sun rises and falls with the Wall St. Journal and the NY Times. OK, so how do you get a mention in one of those papers? We asked someone who’s climbed that mountain to give us tips.

Happy New Year: A Majority of Executives Feel Their Companies are Unprepared for Future Risks

December 1st, 2018 by

A sobering thought as we enter 2019–most Fortune 1000 executives don’t have confidence in their company’s ability to respond well to disruption or change. APCO Worldwide’s research of 527 of these executives lead it to join forces with three other PR consultancies to help companies become more agile. They believe agile and curious firms are better able to respond to change.

Takeaways from 2019 Predictions and a Special Note About PR News’ Crisis Summit in February

December 1st, 2018 by

In each edition of PR News we highlight takeaways from select articles as well as important additions to the PR News Resources Center, which is available only to paid subscribers. This edition also includes a note about our upcoming subscriber call (Dec. 12 with crisis guru Kevin Elliott of Hill + Knowlton Strategies) and the PR News Crisis Summit in Miami Beach.

Social Media Marketing in 2019: A Fixture in The Communications Ecosystem

December 1st, 2018 by

A look at Google searches for several marketing-related PR terms shows social media marketing leading the way. Another trend is the disappointing showing for employee communications. Media relations, as could be expected, is very low in terms in the number of searches being conducted on Google. U.S. vs global searches yield some interesting differences.

Measurement’s Turning Tide: PR Puts More Value on Insightful, Comprehensive Analysis of Data

November 1st, 2018 by

For years we composed a decidedly sad picture of PR measurement as Measurement Month arrived. For many PR pros, measurement was an albatross. The tide seems to be turning, with communicators insisting on high-quality measurement that yields insights, according to a new survey from PR News and PublicRelay.

Measurement 2018: Optimism, AI’s Intrusion, Data Overflow and How to Get Better Insights

November 1st, 2018 by

For Measurement Month we asked a quartet of senior measurement analysts to assess the state of communications measurement, including the ramifications of AI for measurement, how to hold your measurement vendor’s feet to the fire and what a company’s budget priorities should be for communications measurement.

Five Communicators on How They Connect What They Measure With Business Objectives

November 1st, 2018 by

How do you tie what you measure with business objectives? That’s the questions we asked of five senior communicators for this month’s Roundtable.