Subscription Content

Communicators Say Resources, Response Time, Measurement Remain PR Crisis Pain Points

April 1st, 2019 by

Knowing how and when to respond to a crisis and having the resources to manage a crisis and not allow the daily business of communications to fall through the cracks were some of the pain points communicators mentioned during a recent roundtable.

How to Use Data on a Media Relations Effort That Goes Beyond Impressions

April 1st, 2019 by

Everyone in PR has heard the order: “I want to be in The NY Times.” Getting your story in the Times is not a media relations strategy. Michael Brito, an EVP at the Zeno Group, proposes a more balanced media relations approach, including pitching stories to smaller publications where they may resonate better with readers.

B2B Brands’ Social Content Off 18 Percent in 2018, Video Content Jumps 27 Percent vs 2017

April 1st, 2019 by

B2B brands are no longer cold, faceless entities. In fact, some of them have enough personality to do well on social media’s most personal channel, Instagram. Here’s a look at the top 10 most-active B2B brands on social in 2018.

Proud To Be in PR: The Story of Denny Griswold, Founder of PRNEWS

April 1st, 2019 by

As part of PRNEWS’ 75th anniversary this year, we depart from our normal fare of tips, tactics and strategies and offer a look at the life and times of the founder of this publication, Denny Griswold.

seo

Takeaways from the Measurement Roundtable, Crisis Tips and a Different Look at SEO

April 1st, 2019 by

In each edition of PRNEWS we highlight takeaways from select articles as well as important notes for subscribers and additions to the PR News Subscriber Resources Center. This month we have takeaways from several articles and a reminder to PRNEWS subscribers to take advantage of the 33 percent discount on all PRNEWS events and webinars.

Ahead for Measurement: Data Manipulation, AI, Measuring PR’s Ability to Grow the Business

April 1st, 2019 by

For years, PR measurement suffered as the forgotten stepchild of communications. It’s a bit different now, measurement advocates say. In anticipation of PRNEWS’ Measurement Conference later this month, we asked several people scheduled to speak at the Conference about C-suite expectations of measurement and what they see ahead for measurement.

How Arizona Used Social Sunshine to Lift Up Winter-Weary New Yorkers and Chicagoans

April 1st, 2019 by

Previously, to raise awareness of its sunny surplus, Arizona deployed mostly traditional paid media: print advertising, television and radio, billboards. Then a PR firm urged it to spread the sunshine via social media. Targeting Chicago and NY residents who were tired of winter, Arizona has mounted a clever campaign whose main goal is to associate the state with happiness.

PR News/Crisp Survey: 60 Percent Have Updated Crisis Plans, but Social Monitoring Shows Holes

March 1st, 2019 by

A new study from PR News and Crisp, a social media issue detection and crisis monitoring firm, of more than 400 PR executives finds more than half of respondents saying their brands and organizations have current crisis plans. The downside is brands seem slow to react to a situation during off hours and communicators say they lack the resources to respond to a crisis.

How a Medical Shipping Company Excited Its Employees and Customers About CSR

March 1st, 2019 by

A case study about CSR illustrates the importance of communicating your CSR work both externally and internally.

March Madness PR Style: Young Pros Blast Lack of Clarity, Integration and Use of Data

March 1st, 2019 by

With March Madness permeating the zeitgeist in a few weeks, we asked some of the 2018 PR News Rising PR Stars to answer our roundtable questions this month. We asked, “What gets you mad about PR and communications?” And, “What can be done about it?” Their edited responses follow.