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We asked Jeff Lambert, CEO, Lambert Global, about investor relations trends and maintaining corporate values when C-suite members take independent stands.

President of PR tech’s newest merger, Onclusive’s Sean O’Neal, argues media monitoring is eminently affordable. So, there’s no budgetary reason not to measure.

With 96+ million expected to watch Super Bowl LVI, we look at non-sports brands with the most consumer engagement on social in the weeks before the game.

The pandemic has prompted major changes to internal communication. Here’s how PR pros are managing them.

Elevating pioneers of color who helped build PR may inspire the next generation of diverse leaders and highlight for all the importance of diverse voices.

There are few phrases that spill more often from PR pros’ mouths than “corporate reputation.” Is it a meaningful concept?

With all of us expecting to get COVID, prices rising and supply chain woes reaching grocery stores, is PR changing? Should it?

Online tools, websites and internet extensions are the lifeblood of many data-driven campaigns. These online accessories have helped streamline many aspects of our day-to-day roles. The online PR and marketing community are great at finding these tools and sharing them far and wide on social media. Whether you’re looking for a simple keyword tool to help you write elevated performance content for SEO or you’re building out an internal bank of quick-win datasets, here is a list of useful tools

Where communicators once saw the term influencer in marketing plans, they’re now finding “creator.” How are they different and what should you know?

We asked PR pros about technologies they’ll see in their offices. In addition, what will communicators need to explain to the public.