President of PR tech’s newest merger, Onclusive’s Sean O’Neal, argues media monitoring is eminently affordable. So, there’s no budgetary reason not to measure.
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Shares, Retweets on Super Bowl Content Grow 48% YOY; Video Views Up 271%
January 31st, 2022 by Erika BradburyWith 96+ million expected to watch Super Bowl LVI, we look at non-sports brands with the most consumer engagement on social in the weeks before the game.

Internal Communicators Move Aggressively as They Encounter Change and the Great Resignation
January 31st, 2022 by Nicole SchumanThe pandemic has prompted major changes to internal communication. Here’s how PR pros are managing them.

Recognizing Black PR Pioneers Can Ease Difficult Conversations
January 31st, 2022 by Jared MeadeElevating pioneers of color who helped build PR may inspire the next generation of diverse leaders and highlight for all the importance of diverse voices.

If Reputation and Values Matter, Why do Companies Seemingly Ignore Them?
January 28th, 2022 by Seth ArensteinThere are few phrases that spill more often from PR pros’ mouths than “corporate reputation.” Is it a meaningful concept?

Speed and Accuracy: An Unusual Moment Prompts PR Changes
January 28th, 2022 by Seth ArensteinWith all of us expecting to get COVID, prices rising and supply chain woes reaching grocery stores, is PR changing? Should it?

Tools, Websites and Extensions to Up Your Digital PR and Content Game
January 27th, 2022 by Katheryn WatsonOnline tools, websites and internet extensions are the lifeblood of many data-driven campaigns. These online accessories have helped streamline many aspects of our day-to-day roles. The online PR and marketing community are great at finding these tools and sharing them far and wide on social media. Whether you’re looking for a simple keyword tool to help you write elevated performance content for SEO or you’re building out an internal bank of quick-win datasets, here is a list of useful tools

Another Choice for PR Pros: Engage an Influencer or a Creator?
January 10th, 2022 by Nicole SchumanWhere communicators once saw the term influencer in marketing plans, they’re now finding “creator.” How are they different and what should you know?

PR Preps Safety Narrative as CES Touts Smart Homes, Autonomous Vehicles
January 6th, 2022 by Seth ArensteinWe asked PR pros about technologies they’ll see in their offices. In addition, what will communicators need to explain to the public.

Our ‘Secret Shopper’ Exposes Ups and Downs of Brand Newsrooms
January 5th, 2022 by Sophie MaerowitzNearly all surveys show journalists value their time. So, why do companies ask them to navigate unfriendly newsrooms for basic information and contacts?