Internal Communicators Move Aggressively as They Encounter Change and the Great Resignation

Despite its ascendance during the pandemic, internal communication arguably remains the least-appreciated sub-category of PR. However, with COVID-19 prompting changes in the nature and meaning of work, the importance of internal communication continues rising.

“People who used to live to work are now working to live,” says Kacy Ashley, Pinterest’s senior communications and employee inspiration programs manager. “And parents who had no balance before are figuring out how to create balance while their families and work-from-home lives are all merging together.”

It’s on internal communicators, she adds, to realize things have changed and help executive suites “create a positive workplace experience.”

As many workers head into year three of the global pandemic, the daily grind has become even more of a drag than usual. They’re tired. Brains are foggy. And it’s difficult to think and be creative when you work from the same table you eat dinner at, day in and day out. As a result, the internal communicator’s task of bolstering morale and engagement has become more difficult. Indeed, U.S.


Access to all Crisis Insider articles, quarterly reports and valuable blueprints for crisis management.


Per Month Lowest Price


Best Value!

Unlimited access to all Premium and Crisis Insider articles and monthly reports.

First Year Offer


Per Month


Unlimited access to all Premium digital intelligence, 10-year web archive and monthly reports.

Save $140 With Annual Subscription


Per Month