With more than 96 million people expected to watch the Super Bowl LVI Feb. 13, we decided to track mentions in posts across social platforms leading up to the big game. The period tracked was 1/1/22-1/26/22. In addition, we asked Shareablee to exclude sports brands and sports media accounts.
Actions, or consumer engagement, increased 9.6 percent year-over-year, according to Shareablee data provided exclusively to PRNEWS.
Actions is the sum of likes, shares and comments.
Comments increased 28.5 percent, while shares and retweets rose 47.6 percent. Cross-platform video views jumped some 271 percent year over year.
Based on this data alone, it appears America is getting back to normal, at least in terms of devouring sports and sports-related content.
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