Premium Content

Is Your Brand Accessible to the Disabled? If Not, You’re Missing a Significant Opportunity

November 3rd, 2020 by

October marked the 75th anniversary of National Disability Employment Awareness Month. To celebrate, we spoke with Rachel Carver, a senior PR specialist at Outlook Business Solutions.

PR Must Generate ROI as a Contributor to Overall Business Success, Says Virtual Roundtable

November 3rd, 2020 by

Each year, the public relations profession celebrates the role of communications research during Measurement Month, an international collective of free educational content organized by AMEC. To recognize the importance of measurement and evaluation in public relations, we assembled a virtual roundtable to explore the latest developments and best practices of the PR Measurati in the US.

PR Needs Long-Term Commitment to Diverse Hiring and a Culture of Retention, WE’s DEI Head Says

November 3rd, 2020 by

Female-led WE Communications has an enviable track record on gender diversity. Last week it named 20-year WE veteran Elizabeth Herrera Smith EVP and head of diversity, equity and inclusion (DEI). We asked about ways PR can bolster its ethnic diversity and how small and mid-size communication shops can kickstart DEI.

Brands Breathing New Life into America’s Oldest Tradition

November 3rd, 2020 by

Illness, job losses, a divisive presidential race and semi-isolation have battered consumers this year. As such, they are seeking bright spots in an otherwise dark climate. It will be an atypical Thanksgiving, potentially opening new doors for brands that embrace the change.

Green Giant

For the Pandemic, Green Giant Urges Influencers to Inspire Consumers with Pantry-Based Recipes

November 3rd, 2020 by

[ Editor’s Note: As the holidays near, we spoke to Kristin Berlew, senior manager, PR, B&G Foods , which owns Green Giant. We asked about the brand’s holiday plans amid uncertainty surrounding

71% of PR Pros See Responsibilities Growing, Though 64% See Flat Budgets and Headcounts

November 3rd, 2020 by

For PR it’s the best of times and the worst, according to a new survey about organization from PRNEWS and the Institute of PR (IPR). More than 300 respondents tell us communication is in demand across the company, yet budgets and headcounts are stuck.

Politics’ Ties to PR are Nothing New and Include Industry Pioneers

November 3rd, 2020 by

Millions will enter polling stations and vote for the next president. While many of us have watched this election closely, few have considered PR’s role. Whether used positively or negatively, all candidates

Social Media War Rooms Need to Focus on Listening and Advance Prep

November 3rd, 2020 by

Having an extensive social media strategy is a key part of crisis readiness. In addition, it can help a company take advantage of a breaking situation that falls short of crisis. A healthy social media plan

Emerging Social Trends You May Not Have Heard About Yet

October 6th, 2020 by

Sephora has a competitive program for influencers that includes mentoring, education and other opportunities. We look at several other trends that emerged from our annual social media conference, The Social Shake-Up, which was held virtually Sept. 28 through Oct. 1.

Election 2020: Brands Tout Get-Out-The-Vote Efforts, Are Candidate Endorsements Next?

October 6th, 2020 by

As we head to Nov. 3, brands and organizations are touting get-out-the-vote efforts. While these non-partisan efforts are the norm, will consumers’ desires for brands to take a stand lead companies to begin endorsing candidates?