Premium Content

PR News/Crisp Survey: 60 Percent Have Updated Crisis Plans, but Social Monitoring Shows Holes

March 1st, 2019 by

A new study from PR News and Crisp, a social media issue detection and crisis monitoring firm, of more than 400 PR executives finds more than half of respondents saying their brands and organizations have current crisis plans. The downside is brands seem slow to react to a situation during off hours and communicators say they lack the resources to respond to a crisis.

How a Medical Shipping Company Excited Its Employees and Customers About CSR

March 1st, 2019 by

A case study about CSR illustrates the importance of communicating your CSR work both externally and internally.

March Madness PR Style: Young Pros Blast Lack of Clarity, Integration and Use of Data

March 1st, 2019 by

With March Madness permeating the zeitgeist in a few weeks, we asked some of the 2018 PR News Rising PR Stars to answer our roundtable questions this month. We asked, “What gets you mad about PR and communications?” And, “What can be done about it?” Their edited responses follow.

Botched Responses: Patriots Issue Quick Denial, Huawei Chooses Charm

March 1st, 2019 by

Veteran PR guru Katie Paine looks at the crisis responses of the New England Patriots and the Chinese company Huawei. She gives neither one of them a passing grade.

Univision and Ben & Jerry’s Have Similar CSR Goals Yet Take on Issues in Very Different Ways

March 1st, 2019 by

With PR News’ CSR and Nonprofit Awards luncheon coming March 15, we look at two brands taking stands, though they do so with different philosophies and strategies.

Digital PR Pitching

The Best Times to Pitch, Concerns About Influencer Scalability and PR’s 24/7 Pressure

March 1st, 2019 by

A trio of new studies tell you the best time and day to pitch your stories to media, why scalability is a concern with influencers and a common concern among PR’s women and men.

Takeaways from PRN-Crisp Survey, CSR Tips and New to the Resource Center

March 1st, 2019 by

A roundup of takeaways from select articles in the current edition of PR News.

Making It Work: When Reporting to Legal Becomes an Advantage for PR Professionals

February 1st, 2019 by

The enmity between legal and PR is supposed to be a given, particularly during PR crises. In the first of a series about organization, we find that the digital era has made it important for communicators and lawyers to work in concert.

Takeaways from PRN-Meltwater Survey, Crisis Tips and New to the Resource Center

February 1st, 2019 by

In each edition of PR News we highlight takeaways from select articles as well as important additions to the PR News Subscriber Resources Center, which is available to paid subscribers.

Influencers Cement Their Importance and ROI, Though Payment and Other Details Remain Fluid

February 1st, 2019 by

Influencers are so new to communications and marketing that the term still lacks a clear definition. What’s far clearer is the importance of influencers for marketing and communications. A new PR News-Meltwater survey shows about 50% of communicators are using influencers, and the overwhelming majority are satisfied with the ROI.