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Late last year Yves Saint Laurent Beauty launched an ambitious, multi-pronged effort, Abuse is Not Love, around IPV. The program aims to educate audiences, including YSL employees, help advocacy groups get out their messages and fund academic research to bolster thought leadership around prevention and youth awareness.

In the past year, as calls for social justice have increased, a growing number of organizations found themselves re-branding, changing their names or packaging in attempts to leave behind legacy narratives.

Without the context of comparative analysis, one can pursue what seems like a proper PR plan. Set measurable objectives, develop data-informed strategy and tactics, and evaluate performance…and get everything absolutely wrong.

Was there a recent time when communicators had a more confusing ecosystem in which to tell stories? US-based PR pros are working in a climate that includes political fragmentation, a year-old pandemic mired in those political divisions, an erosion of trust in public and private institutions and a meteoric rise in disinformation.

While just 4 percent of March Madness-related content was posted on Instagram, the platform enjoyed 85 percent of all engagement.

With the arrival of Women’s History Month and International Women’s Day, we focus on two of the many female PR pros who’ve made history inside and outside PR.

Bon Appétit (BA), a 64-year-old food and entertainment publication, gained popularity with Millennials and Gen-Z via its YouTube channel. During the nationwide Black Lives Matter protests in June 2020, BA issued a statement from its editor-in-chief saying the brand had “work to do” on diversity.

Frequently, a nonprofit crisis provides the perfect opportunity to air the dirty laundry hidden under the veneer of a charitable organization doing good. The lesson for nonprofits: You are just as vulnerable, if not more so, than for-profit organizations and you need to prepare accordingly.

PRNEWS interviewed Alan Sexton, Prudential Financial CCO, who believes PR pros, who work throughout the enterprise are vital to succeeding within business ecosystems. In addition, he’s tracking the employee experience in a WFH world, with an eye to avoiding cultural decay.

The business opportunity for cannabis (as well as CBD and hemp), appears significant, with many opportunities in the PR space–as long as communicators do the legwork and learn the sector’s intricacies. As part of our new Industry Spotlight series, PRNEWS talked to Agency A-List Top 100 honorees in the CBD and cannabis sector about working in this emerging space.