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Rushed to Market: Boeing Stands Firm on 737, Samsung Delays High-Tech Phone

May 1st, 2019 by

Measurement guru Katie Paine provides her take on Boeing’s (737 Max 8) and Samsung’s (Fold phone) crisis-management strategies. Her verdict is that neither company did a good job, though the negative implications seem to be lighter for Samsung.

Outside-the-Vault Thinking: Capital One Engages Customers by Talking About Purposeful Travel

May 1st, 2019 by

We enjoy learning about brands using unusual communications methods. Capital One bank is well known for its “What’s in Your Wallet?” tagline and sponsorship of sporting events. One of the country’s leading issuer of credit cards, the bank leaves its cards home for its latest communication effort. Instead, it concentrates on conversations with customers about purposeful travel.

Platinum Honorees, Social Shake-Up Speakers See Speed, Authenticity, Analytics as Future Keys

May 1st, 2019 by

Our regular roundtable feature includes honorees from the 2018 PRNEWS Platinum PR awards and speakers from The Social Shake-Up. Among the questions we put to them: What qualities does a successful communicator need? With the onslaught of technology, how can brands ensure customers have a human experience? And what social media trends are you eager to learn more about during the Social Shake-Up?

Brands Urged to Make Operational Changes That Lower Risk Before an Issue Becomes a Crisis

May 1st, 2019 by

Our regular Stealable Slide feature looks at a slide Kevin Elliott of Hill + Knowlton Strategies presented during PRNEWS’ Crisis Management Summit in Miami Beach last March. Interestingly, Elliott says the key lesson the slide illustrates is not seen on the slide itself.

AI Augments Humans with PR Measurement, but it’s no Silver Bullet

May 1st, 2019 by

What can AI do for communications measurement? Plenty, is the short answer. The larger question, of course, is whether or not AI will replace humans or augment them. Edelman Intelligence’s global measurement lead Pauline Draper-Watts weighs in on this important discussion.

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Takeaways from Media Relations Survey: Journalists Want Honesty, Personalized Pitches

May 1st, 2019 by

In each edition of PRNEWS we highlight takeaways from select articles as well as important notes for subscribers. Remember, PRNEWS subscribers are entitled to a 33 percent discount on all PRNEWS events and webinars.

Media Opens 60% of Pitches; Reporters Look for News Value, Authenticity and Personalization

May 1st, 2019 by

The disparity between the number of communicators and reporters is widening. The ratio stands at 6:1, meaning that journalists may feel even more besieged. This puts an emphasis on knowing how to do media pitching in the most successful ways. PRNEWS asked ClarityPR to survey journalists about what turns them on or off about PR pitches. We also asked how many journalists have Twitter shamed communicators. Their response was unfortunate.

Communicators Say Resources, Response Time, Measurement Remain PR Crisis Pain Points

April 1st, 2019 by

Knowing how and when to respond to a crisis and having the resources to manage a crisis and not allow the daily business of communications to fall through the cracks were some of the pain points communicators mentioned during a recent roundtable.

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Takeaways from the Measurement Roundtable, Crisis Tips and a Different Look at SEO

April 1st, 2019 by

In each edition of PRNEWS we highlight takeaways from select articles as well as important notes for subscribers and additions to the PR News Subscriber Resources Center. This month we have takeaways from several articles and a reminder to PRNEWS subscribers to take advantage of the 33 percent discount on all PRNEWS events and webinars.

Ahead for Measurement: Data Manipulation, AI, Measuring PR’s Ability to Grow the Business

April 1st, 2019 by

For years, PR measurement suffered as the forgotten stepchild of communications. It’s a bit different now, measurement advocates say. In anticipation of PRNEWS’ Measurement Conference later this month, we asked several people scheduled to speak at the Conference about C-suite expectations of measurement and what they see ahead for measurement.