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For many communicators, September is the traditional kick-off for budget season. With this in mind, we departed from our usual roundtable format of a single question and asked senior communicators to discuss budget best practices and budget priorities and expectations for 2019.

A few years ago it seemed breaking down silos between sales and marketing was one of the hot topics in PR. In a way, reducing silos also can be used to build an SEO team, as Randy Hui of the Pancreatic Cancer Action Network argues. But don’t forget the importance of education, he adds.

There have been a slew of PR crises this summer, so we asked Hill + Knowlton head of crisis/risk Kevin Elliott and kglobal crisis SVP Scott Sobel for their take on several: the response to the PA Grand Jury report; Les Moonves and CBS; MoviePass; Elon Musk: and the death of Jordan McNair, a football player at the University of Maryland. While Elliott and Sobel agree on the importance of a rapid response and transparency, the particulars of the responses and tactics in the various crises divided these experts in several cases.

In each edition of PR News we highlight takeaways from select articles as well as additions to the PR News Resources Center, available to subscribers only at: http://www.prnewsonline.com/subscriber-resources/

A new study from PR News and Dataminr finds nearly 40% of PR professionals lack immediate access to breaking information. Roughly the same percentage admits developments about their brand caught them off-guard.

Plenty of brands use video to disseminate their messages and raise awareness. But how do you do this when the primary parts of your message are almost invisible to the public? That was one of the issues facing the Canadian Society for Medical Laboratory Science, which represents lab professionals.

Each month we ask communicators to turn over their toolkits and tell us what falls out. In other words, What tools and technologies are most effective to have when doing your job? We also ask

It’s difficult to create a corporate culture. It might be harder to re-shape an established culture. This is what Whitney Drake, communications story bureau & analytics lead, General Motors, and Phil Musser, Boeing’s CCO and SVP of communications, are doing as they move their brands to embrace measurement and analytics. Recently they shared some experiences with PR News.

Renewed economic growth, a strong job market and the evolving nature of work are transforming the face of the labor market. We asked 14 PR leaders to tell us how their brands and agencies recruit and retain the best talent.

Admit it, PR measurement has a PR problem. It’s particularly bad because some communicators resist working with data. Yet communications’ reliance on data is growing. The good news is data expert John Glinski of Vanguard says communicators need not be data experts to garner answers with data to important questions.