Premium Content

Consumer Engagement on Social for Nonprofits Rises 4% for 2020; PETA Dominates Field

March 1st, 2020 by

Our regular look at data features exclusive figures from Shareablee about the most-active nonprofits for the first months of 2020. Overall, nonprofits enjoyed a slight jump in consumer engagement with their social posts, though engagement was off on Instagram and Twitter.

Media Relations’ Value Stands, Though 90% of PR Pros Spend Less Than 25% of Their Day on It

March 1st, 2020 by

PR pros continue to consider earned media a valuable tool, according to a snap survey of 150 communicators. On the other hand, a majority say gaining media coverage is harder than ever. Perhaps as a result, 90 percent of those surveyed told us they spend very little time pitching and developing relationships with media.

Making the PR-to-Sales Connection: What’s Next in the ROI Equation?

March 1st, 2020 by

The advent of attribution analysis for earned media means that PR practitioners can answer one of the profession’s most elusive PR-ROI questions: How and to what degree does PR generate sales? The question now is what comes next?

Delaying Crisis Response: The Astros vs Beijing’s COVID-19 Cover-up

March 1st, 2020 by

Measurement guru Katie Paine compares China’s cover-up of the coronavirus and the Houston Astros’ long delay before admitting guilt in the sign-stealing scandal. Neither entity helped its reputation when it chose to ignore a crisis. Prompt response and owning your mistakes still makes the most sense.

Three Pioneering Women Who Quietly Shaped PR and Changed The World

March 1st, 2020 by

In our monthly collaboration with The Museum of PR, in celebration of the 75th anniversary of PRNEWS, we honor three pioneering women of PR, who not only shaped the profession but also touched the world. This article also celebrates Women’s History Month Women’s Day and the 100th anniversary of women’s suffrage in the US.

Integrated Campaigns Push Measurement Firms to Offer Multiple Data Points on Single Platform

March 1st, 2020 by

As measurement of communications becomes more mature, vendors are scrambling to add capabilities to their platforms. We talk to two vendors about this and all things measurement, including the future of measurement and AI’s role in it.

Data Breach! What PR Pros Need to Know When the Inevitable Happens

March 1st, 2020 by

Data breach. In this ever-connected world, those words conjure fear, and rightly so. Click on an innocent-looking email, webpage URL or attachment, and the next thing you know, someone has access to your email

Flat Organizations Should Return to Hierarchical Structure During Crisis

March 1st, 2020 by

Flat organizations can be great. They are cost efficient, and enable fast communication and quick decision-making. On the other hand, a flat organization can become an issue during a crisis, argues Kevin Elliott, SVP, Hill + Knowlton Strategies. His advice is to become hierarchical when a crisis occurs.

Szonyi Istvan: Man Reading (artist's father)

Strategies to Find the Right Metrics to Measure Your Company’s ROI

February 4th, 2020 by

In this 4th installment of a series on measurement from Intrado Digital Media, we examine why communicators measure and how to discover the best metrics to find ROI at your company.

New PRSA Chair Envisions PR’s Broader Role, Advocates for MBA Over Comms Grad Degree

February 4th, 2020 by

In a far-ranging interview, new PRSA chair T. Garland Stansell discusses the need for PR pros to be courageous enough to accept and shape change, his goals for the 30,000-member organization and the challenges of communications measurement.