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Influencers Rule on Mother’s Day Promos, But 2021 Consumer Engagement Off 60% vs 2019

May 5th, 2021 by

Shareablee data for 2021 show an 18 percent increase in consumer engagement versus 2020. Yet 2021’s consumer engagement was off a whopping 60 percent from 2019’s pre-pandemic figures across Facebook, Instagram and Twitter.

Advice for the First George Floyd Anniversary: Communicate Authentically and with Purpose

May 5th, 2021 by

The one-year anniversary of George Floyd’s killing occurs this month. In anticipation, communicators are pondering several scenarios.

Consider Mental Health as PR Pros Return to Office

May 5th, 2021 by

We asked Infinite Global’s global COO Isabel Podda and VP Sophie Cikovsky to discuss the importance of mental health awareness in PR as communicators return to the office. Since PR traditionally is in the top 10 of most-stressful occupations, mental health awareness is critical. It’s more so in the wake of the COVID-19 pandemic.

The Six-Step Philosophy Makes PR a Fact-Based, Successful Activity

May 5th, 2021 by

For those interested in approaching PR as a research-and-reality-informed process, there is a simple framework: ‘the Public Relations continuum.’ The six-step cycle drives continual improvement, versus objectives and against competitors, to provide opportunities for refinement with every rotation.

PR Headed in Right Direction on Diversity, Empathy and Ethics, Though Long Road is Ahead

May 5th, 2021 by

At a time when diversity, equity, and inclusion (DEI) should be the norm in organizations, it is not. A new survey from the University of Georgia (UGA) and PRNEWS shows a consistent shortfall on diversity-related efforts.

Out of Touch: The Super League and Hollywood Foreign Press Association

May 5th, 2021 by

There are a number of organizations that are not in tune with their constituencies. The most obvious recent example is the European Super League, which went from a press release to dissolution in four days. It took longer for all the problems plaguing the Hollywood Foreign Press Association (HFPA) and its signature awards, the Golden Globes, to emerge. But both PR disasters resulted from being totally out of touch with stakeholders.

FleishmanHillard Chief: Companies Can’t Remain Neutral; Must Choose Issues They’ll Address

May 5th, 2021 by

John Saunders, president and CEO of FleishmanHillard, believes organizations are stronger now than before COVID-19 because of the ascension of corporate values; the visible action taken on critical issues; and an unprecedented perception of the importance of communication

A Fast Fall from Grace: Lessons from Trader Joe’s Labor Woes and the Power of Twitter

May 5th, 2021 by

This case study on Trader Joe’s shows how quickly organizations, even those with very good reputations, can find themselves in a PR mess, particularly when leadership seems out of touch with stakeholders and the forces of social media and public opinion become involved

Old Navy Earth Day

How to Provide Earth Day and Sustainability Messaging Every Day

April 22nd, 2021 by

There are plenty of reasons for communicators to celebrate Earth Day this year. More companies are including conservation and sustainability in their corporate culture. In addition, media is hiring more full-time journalists to cover the environment. There are many ways to make sustainability stories more attractive to them and their audiences.


Can Public Relations Save the Planet? Explore History to Find Out

April 6th, 2021 by

With the arrival on April 22 of Earth Day, our History column looks at the largely unknown role several PR pros played in developing awareness for environmental CSR.