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PR veteran Andy Polansky took charge as CEO of Weber Shandwick last November after serving as president of the agency since 2004. With Polansky at the helm, Weber Shandwick continues to move toward a

Changing an organization’s culture is a daunting task. It requires comprehensive planning, both internal and external research and outreach and integration with all departments.

▶ Mobile Users Get Friendly with Devices: We see it on the subway, in restaurants, in theaters—just about everywhere: Head down, staring at the small screen. Now, a survey by Citrix of 1,000-plus American

Evaluation. Many communicators working for social change within limited budgets balk at the sight of this word, seeing instead, “Abandon hope all ye who evaluate here.” After all, it’s already hard

The kitchen is often thought of as the heart of the home. It’s also a foundation for bringing up healthy kids. Consider that children who have regular meals with their parents do better in most every social

Dane Frederiksen, principal at Digital Accomplice, provides five tips for using video content to boost your PR efforts.

As PR marks Communication Measurement Month in November, measurement seems to be continuing its upswing of recent years. Ironically, the global pandemic, is partially responsible.