PR veteran Andy Polansky took charge as CEO of Weber Shandwick last November after serving as president of the agency since 2004. With Polansky at the helm, Weber Shandwick continues to move toward a
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When a Company Changes its Culture, Communicators Play a Critical Role
March 4th, 2013 by PRNEWSChanging an organization’s culture is a daunting task. It requires comprehensive planning, both internal and external research and outreach and integration with all departments.
Smartphones, Tablets: the Public’s New Best Friends; Lack of Localization Impedes Communications Campaigns
March 4th, 2013 by PRNEWS▶ Mobile Users Get Friendly with Devices: We see it on the subway, in restaurants, in theaters—just about everywhere: Head down, staring at the small screen. Now, a survey by Citrix of 1,000-plus American
Visual Value: Questioning Your Video ROI? Consider These Points
September 20th, 2011 by PRNEWSDane Frederiksen, principal at Digital Accomplice, provides five tips for using video content to boost your PR efforts.
The Dual Pandemics Lead to a Breakout Year for the Volume of Communication Measurement
November 3rd, 2004 by Seth ArensteinAs PR marks Communication Measurement Month in November, measurement seems to be continuing its upswing of recent years. Ironically, the global pandemic, is partially responsible.