Speed and Accuracy: An Unusual Moment Prompts PR Changes

It’s not difficult to argue the U.S. is in an unusual moment.

First, nearly all of us will contract COVID eventually, Dr. Anthony Fauci, President Joe Biden’s chief medical advisor, said Jan. 12. And while some epidemiologists believe the omicron variant signals the pandemic’s end, others, such as Dr. Michael Osterholm, director of the Center for Infectious Disease Research and Policy at the University of MN and a member of Biden’s COVID-19 advisory board, are not sure. As such, Osterholm said two weeks ago the country should prepare for omicron to recede and for another variant or sub-variant to emerge.

And add rising inflation and supply chain disruptions to the somewhat bleak picture.

“People go into the grocery store and they’re not seeing bread on the shelves. It makes them nervous,” says Don Smialowicz, the newly minted CEO at HudsonLake in suburban Washington, D.


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