Fake news is not a new phenomenon. Its proliferation during the pandemic, though, when life and death are at stake, has elevated the issue to a new level. As a result, Hill + Knowlton’s (US) new analytics chief John Gillooly believes verifying data will be hot after the pandemic subsides. He also thinks it’s important for people to laugh now. Even for data analysts.
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Value or Noise and Other Tips for Digital PR During The Pandemic
May 6th, 2020 by Seth ArensteinWith a homebound audience during the pandemic, it’s tempting for brands and organizations to flood the digital zone with endless rounds of messages. That’s a mistake, Evoke KYNE global digital chief Julie O’Donnell says. Instead, consider first whether your message is adding value or noise.
Internal Communication Tips to Help Navigate COVID-19
May 5th, 2020 by Jaylen ChristieInternal communication has become critically important as 90 percent of Americans are homebound. Here are four tips that can propel your internal communication effort during coronavirus and at other times.
How Twitter Fleets Can Help You Communicate with Your Audience During COVID-19
May 4th, 2020 by Sadie SchabdachEven as organizations strengthen ties with their audiences during the pandemic, they will need a long-term engagement strategy that builds on that trust.
How to Interview for a PR Job During the Pandemic
May 4th, 2020 by Arthur SolomonEven though the majority of PR teams are laying off, furloughing or reducing salaries, jobs remain and interviews are continuing. Here’s a collection of tactics to help you secure a position. In short, research should be a key part of your interview preparation. In addition, think about volunteering your services to nonprofits. They’re in need of PR help at this moment.
PRNEWS GRADES: Brand Responses to Coronavirus for the Week of April 26
May 1st, 2020 by PRNEWSThe PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, published Fridays, with staff members providing their choices of the most notable, good or bad. We hope these brief examples will provide a learning experience about what works and things to avoid during this difficult moment.
Using Data to Inform Decisions During the Pandemic
May 1st, 2020 by Lisa ConquergoodOrganizations are using data to inform news reporting, make personal, professional and civic decisions, or simply get a better picture of what’s unfolding.
WEBINAR RECAP: Media Relations Strategy in the Midst of a Global Crisis
April 30th, 2020 by Mark RenfreeDespite how the world’s changed in recent months, the fundamental axiom of media relations remains unchallenged.
A 3-Step Method to Organize Your Writing in Quarantine
April 30th, 2020 by Ann WylieFor homebound PR pros who find they have time on their hands, finishing a writing project or beginning one are tantalizing thoughts. Without a twice-daily commute and nowhere to go on weekends, you’d think there should be a lot of time for writing. It’s not quite that easy. Fret not. Writing coach Ann Wylie offers a 3-step plan to help organize your writing time.
Travel Industry Pivots Communications to Assure the Consumer
April 29th, 2020 by Nicole SchumanThe travel industry undoubtedly took a huge hit with the onslaught of COVID-19, so communicators reassessed messaging to address customer concerns and provide assurance. While uncertainty looms around this new normal, brands look to guide customers with a steady hand for any future travel needs.