Working in a highly regulated industry with multiple stakeholders, Aflac’s communications team issued some 150 pieces of content during the pandemic’s first weeks. One tactic the team is using, writes CCO Catherine Hernandez-Blades, is to condition audiences to head to a single point for information and updates.
Latest Posts
One Simple Trick to Make Your Résumé Extraordinary
April 28th, 2020 by Jonathan RickEven in this crisis, headhunters, brands, media outlets, and PR agencies are still hiring. Make sure your résumé stands out.
Show Consumers How You’re Keeping Them Safe
April 27th, 2020 by Mark RenfreeIf you’re doing contactless pick-ups, taking online orders, having staff and shoppers wear masks and gloves and following protocols based on best practices for social distancing, your customers need to know.
Tips to Conduct Media Relations Successfully During the Pandemic
April 26th, 2020 by Seth ArensteinPitching and media relations during the pandemic requires more nuance than it did before this moment. Still, media relations pros should not hibernate. Even if you decide it’s not the right time to be pitching, you should be planning for the time when more states begin to ease lockdown restrictions. These and other topics will be covered during an April 29 PRNEWS webinar.
Turning Isolation into Innovation
April 26th, 2020 by Stacey GandlerCompanies are looking at how to pivot their external communications. For both internal and external communications they are adapting to new technologies and ways of working.
How to Develop a Post-COVID-19 Digital Strategy Now
April 23rd, 2020 by Hana BieliauskasMany digital pros recommend making sure your content is not tone-deaf in this moment. That’s always good advice, of course. What’s critical, though, is understanding strategies behind when and how to engage appropriately and effectively. While planning digital efforts for tomorrow or even this week is not the way to go, you should be looking at longer range tactics and strategies.
PR Pro Marilyn Laurie and the Story of the First Earth Day
April 22nd, 2020 by Dick MartinWant more evidence that the actions of one person can change the world? We offer the story of the late Marilyn Laurie, a stay-at-home mom who later became a titan of the PR world as a top communicator at AT&T. Not coincidentally, she also played a major role in organizing the first Earth Day celebrations in NYC, in 1970. Her former colleague at AT&T, Dick Martin, tells us how Laurie helped communicate about the initial Earth Day.
For Prospective College Students, Communications Plays Role in Choice
April 22nd, 2020 by Nicole SchumanFor high school seniors, receiving that fat envelope in the mail from a prospective dream college ranks as one of the most memorable days of their lives. Unfortunately, for many, the onslaught of coronavirus interrupted that dream. With so many unknowns, prospective students and families are left with dozens of questions, launching higher education communications departments into overdrive.
Foodgod Urges Influencers to Post Judiciously, Stay Authentic
April 22nd, 2020 by Bobbie WindattInfluencers want to influence, but the pandemic might not be the best moment, unless you are a health care influencer, says restaurant and food influencer Jonathan Cheban, aka Foodgod. Instead, post judiciously, he says. In addition, he recommends influencers remain authentic and true to their brand, which always is good advice.
Earth Day 2020: Environmental Communications in Bloom
April 21st, 2020 by Sophie MaerowitzIn the decades since the environmental awareness holiday was launched, numerous organizations have tied the spring months to environmental sustainability and stewardship initiatives. Whether pledging to reduce an organization’s environmental impacts, investing in fossil fuel alternatives or teaching kids the importance of conservation, just about every kind of organization has an “in” on climate action. For inspiration, here are three Earth Day communications highlights.