For high school seniors, receiving that fat envelope in the mail from a prospective dream college ranks as one of the most memorable days of their lives. Unfortunately, for many, the onslaught of coronavirus interrupted that dream. With so many unknowns, prospective students and families are left with dozens of questions, launching higher education communications departments into overdrive.
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For Prospective College Students, Communications Plays Role in Choice
April 22nd, 2020 by Nicole SchumanFoodgod Urges Influencers to Post Judiciously, Stay Authentic
April 22nd, 2020 by Bobbie WindattInfluencers want to influence, but the pandemic might not be the best moment, unless you are a health care influencer, says restaurant and food influencer Jonathan Cheban, aka Foodgod. Instead, post judiciously, he says. In addition, he recommends influencers remain authentic and true to their brand, which always is good advice.
Earth Day 2020: Environmental Communications in Bloom
April 21st, 2020 by Sophie MaerowitzIn the decades since the environmental awareness holiday was launched, numerous organizations have tied the spring months to environmental sustainability and stewardship initiatives. Whether pledging to reduce an organization’s environmental impacts, investing in fossil fuel alternatives or teaching kids the importance of conservation, just about every kind of organization has an “in” on climate action. For inspiration, here are three Earth Day communications highlights.
How to Communicate and Pitch During the Pandemic
April 21st, 2020 by PRNEWSA trio of PR pros provides answers to a slew of questions asked during our free webinar about communicating and pitching during the pandemic. Not surprisingly, many of the basics of PR before coronavirus hit continue to be important.
77% Say PR Staff Safety is Top Priority, 50% Make Post-Virus Plans
April 20th, 2020 by Seth Arenstein“The business of business is business,” Nobel Prize-winning economist Milton Friedman (1912-2006) said. Our PRNEWS survey of some 200 PR executives expands on that thinking somewhat. We found that in this difficult moment, an overwhelming number of PR executives are most concerned with the health and safety of their staff. Finding new revenue doesn’t come close.
Maintaining Momentum with Job Candidates is Key During Coronavirus
April 20th, 2020 by Erika BradburyWhile many organizations have hiring freezes, they are still seeking job candidates for when the pandemic is over. Here’s what hiring managers need to know.
PRNEWS GRADES: Brand Responses to Coronavirus for the Week of April 12
April 17th, 2020 by PRNEWSThe PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, published Fridays, with staff members providing their choices of the most notable, good or bad. We hope these brief examples will provide a learning experience about what works and things to avoid during this difficult moment.
How Peloton Prepared a PR Pro for This Moment
April 17th, 2020 by Dina Silver PokedoffA corporate communicator turns to exercise and skills she has learned from it to face life, personal and professional, during coronavirus. Here’s how endurance, humanity, determination and other aspects of Peloton training helped a communicator adopt a positive attitude about the future.
Communicators Turn to Private Podcasts for Internal Communications
April 16th, 2020 by Seth ArensteinThe pandemic has brought internal communications to the forefront. Even though this moment has changed many things, the communicator’s struggle remains getting heard through the noise. As a change of pace, some internal communicators are turning to pre-recorded private podcasts to keep employees informed.
Executing an Effective Virtual Media Tour During a Pandemic
April 16th, 2020 by Samiha FarihaExecuting a media tour in normal circumstances isn’t easy. But what about a virtual media tour in the middle of a public health crisis?