Latest Posts

Remember the unofficial rule of not advertising for the holidays before Thanksgiving? It’s out the window, at least on social media. Holiday posts from retailers didn’t even wait until November. The first one bowed before mid-October.

Overall, the mood of our PR prognosticators is upbeat as they anticipate PR continuing its recent ascension into 2023.

Balenciaga likes living on the edge. It went too far this time. Its response will determine how much damage it suffers from its latest snafu.

Affiliate marketing is growing as publishers diversify their revenue streams. Yet there are myriad conditions that PR pros should be aware of when pitching products. We offer several to consider.

Our Explainer series looks at sonic branding, or using sound and music as a way of identifying a brand or organization. For example, you instantly recognize the musical notes associated with McDonald’s and State Farm Insurance.

Was the US Men’s Soccer captain media-trained? We’re not sure, but his cool-headed responses to difficult questions were excellent.

The U.S. midterm elections overtook media coverage of COP27. Still, important communication takeaways emerged from the global climate confab. Chief among these is communication’s key role in conveying the benefits and immediacy of attacking climate change.

Mike McDougall’s Thanksgiving column is a PRNEWS tradition. His advice for stressed PR pros sounds good to us.

PRNEWS talked with several social media communications experts to see how brands can prepare for an onslaught of holiday platform traffic, and also how to proceed if your team goes dark during the holidays. 

PRNEWS Live welcomed Andrew Frank, founder and president, KARV Communications, to discuss PR efforts on behalf of Ukrainian clients.